At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

What is Social Selling and Why You Should Be Doing It!

Posted by Rick Lambert on Fri, May 26, 2017

Many of us have certainly heard of social selling, but it’s frequently confused with social media marketing – both are aimed at increasing revenue, but they’re actually two different approaches.

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Tags: social media engagement

Why You Can't Afford to Ignore Online Customer Reviews

Posted by Rick Lambert on Mon, Mar 20, 2017

 

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Tags: customer reviews

Should I Outsource My Marketing or Hire In-House?

Posted by Rick Lambert on Tue, Jan 31, 2017
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Tags: hiring marketing agency

Power Up Your Website with Video!

Posted by Rick Lambert on Fri, Dec 16, 2016

Video is a powerful website tool that can increase popularity and engagement with potential consumers of your goods and services. Whether you use it to generate leads, showcase your brand, or just drive more visitors to your website, video is a proven medium to engage people exponentially over text and still images.

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Tags: video

5 Questions You Need to Ask Before Hiring a Marketing Agency

Posted by Rick Lambert on Tue, Nov 08, 2016

Choosing a marketing agency to represent your company is a big decision. Whether it’s your first time hiring, or you’re looking for a new agency, asking the right questions can help you to make an informed decision.

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Tags: hiring marketing agency

Google's Possum Update - What it Means for Your Business

Posted by Rick Lambert on Wed, Oct 12, 2016

It goes without saying that where your business ranks when potential customers search for the products and services you sell is paramount to driving site traffic and sales revenue.

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Tags: SEO

Why a Google My Business Page is a Necessity

Posted by Rick Lambert on Mon, Aug 29, 2016

Today's business buyer has changed the way purchase decisions are made. Today, almost 70% of consumers perform online searches before buying products and services (Gartner). They are knowledgeable, time constrained, do extensive research online and are comfortable engaging in social media to validate products and services.

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Tags: Google My Business

Help Your Small Business Succeed on Social Media by Avoiding These Common Mistakes

Posted by Rick Lambert on Thu, Jul 21, 2016
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Tags: Social Media Best Practices

Prospecting Tips to Grow Your Sales!

Posted by Rick Lambert on Mon, May 30, 2016

For many salespeople, prospecting is not a favourite pastime, especially if they’re relying on cold calling prospects. It’s not easy, rarely fun, and can be awkward for the salesperson, annoying for the buyer and worst of all, unproductive.

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Tags: sales prospecting

Why Your Website is Not Meeting Your Expectations

Posted by Rick Lambert on Fri, Mar 11, 2016

If you’re like most businesses you’ve probably invested time and money in creating a website to promote your business. And like many, you may be underwhelmed by your website’s performance. In today’s online world, a great website is a living, breathing extension of your brand identity and your business. The days of the “set it and forget it” website are long gone. You need to create and publish new, relevant content on a regular basis to attract and engage with potential customers and keep them coming back.

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Tags: website content, business website optimization, company website, video, youtube videos, website optimization, websites

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