At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

3 Must-Haves in Your 2018 Digital Marketing Plan

Posted by Rick Lambert on Mon, Nov 20, 2017

As 2018 fast approaches, many of us are keeping our eyes peeled for the next big digital marketing trend to produce measurable business results and gain a competitive advantage. The true beauty of digital marketing is the fact that it is constantly evolving which presents new opportunities for early adopters.

Read More

Tags: digital marketing

How to Define and Implement Social Media Goals for Your Business

Posted by Rick Lambert on Tue, Oct 31, 2017
Read More

Tags: social media goals

4 Tips for Reducing Your Company’s Website Bounce Rate

Posted by Rick Lambert on Tue, Aug 29, 2017

How long are visitors staying on your website? Are they sticking around, or are they quickly bouncing away? Bounce rate is an important metric that measures the percentage of visitors that leave your site after spending a short amount of time on a single page.

Read More

Tags: bounce rate

7 Essential Tactics to Make Staff Meetings More Productive

Posted by Rick Lambert on Mon, Jul 31, 2017

With tools like electronic calendars and e-communication resources, we should be holding more productive meetings. However, is this technology making it too convenient to meet, thus hindering any productivity gains?

Read More

Tags: small and medium businesses

How Digital Marketing Can Help You Grow Your Business

Posted by Rick Lambert on Fri, Jun 30, 2017

Today it’s commonplace for consumers to purchase products and services online rather than visit a brick-and-mortar store. Furthermore, 81 percent of consumers are turning to the Internet to research products and services before making a purchase decision. Considering these powerful statistics, your business can't afford to not have an online presence. 

Read More

Tags: digital marketing

What is Social Selling and Why You Should Be Doing It!

Posted by Rick Lambert on Fri, May 26, 2017

Many of us have certainly heard of social selling, but it’s frequently confused with social media marketing – both are aimed at increasing revenue, but they’re actually two different approaches.

Read More

Tags: social media engagement

Why You Can't Afford to Ignore Online Customer Reviews

Posted by Rick Lambert on Mon, Mar 20, 2017

 

Read More

Tags: customer reviews

Should I Outsource My Marketing or Hire In-House?

Posted by Rick Lambert on Tue, Jan 31, 2017
Read More

Tags: hiring marketing agency

Power Up Your Website with Video!

Posted by Rick Lambert on Fri, Dec 16, 2016

Video is a powerful website tool that can increase popularity and engagement with potential consumers of your goods and services. Whether you use it to generate leads, showcase your brand, or just drive more visitors to your website, video is a proven medium to engage people exponentially over text and still images.

Read More

Tags: video

5 Questions You Need to Ask Before Hiring a Marketing Agency

Posted by Rick Lambert on Tue, Nov 08, 2016

Choosing a marketing agency to represent your company is a big decision. Whether it’s your first time hiring, or you’re looking for a new agency, asking the right questions can help you to make an informed decision.

Read More

Tags: hiring marketing agency

Subscribe via E-mail

describe the image

Latest Posts

Posts by category

Stay Connected - Follow Us