Today's business buyer has changed the way purchase decisions are made. Today, almost 70% of consumers perform online searches before buying products and services (Gartner). They are knowledgeable, time constrained, do extensive research online and are comfortable engaging in social media to validate products and services.
At the goal line
Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.
Tags: Google My Business
For many salespeople, prospecting is not a favourite pastime, especially if they’re relying on cold calling prospects. It’s not easy, rarely fun, and can be awkward for the salesperson, annoying for the buyer and worst of all, unproductive.
Tags: sales prospecting
If you’re like most businesses you’ve probably invested time and money in creating a website to promote your business. And like many, you may be underwhelmed by your website’s performance. In today’s online world, a great website is a living, breathing extension of your brand identity and your business. The days of the “set it and forget it” website are long gone. You need to create and publish new, relevant content on a regular basis to attract and engage with potential customers and keep them coming back.
You don’t have to look far to find people clinging to their mobile devices. Following the mobile phenomenon happening right now in business, web design has taken on a whole new meaning as Internet access has become the number one method of browsing on a hand-held device.
Any elite performer has qualities that make them the best. Elite athletes and artists all have specific characteristics, rituals and training that they practice to be the best. Even in the business world, the elite have certain characteristics and practices that make them the best at what they do.
Twitter has grown to become a “go to” marketing channel that every business wants to utilize. The site offers a huge user base and numerous networking opportunities, but marketers still find growing a following to be a bit of a challenge. While opportunities and entire businesses have been created to “sell” you followers, organic growth is possible with a little strategic thinking, engagement and work.
Being a sales professional doesn’t not have to be hard. If you have a great product and a little determination, there’s no reason you can’t build a successful career. However, some salespeople tend to make their sales process more difficult than it needs to be.