Choosing a marketing agency to represent your company is a big decision. Whether it’s your first time hiring, or you’re looking for a new agency, asking the right questions can help you to make an informed decision.
At the goal line
Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.
Tags: hiring marketing agency
It goes without saying that where your business ranks when potential customers search for the products and services you sell is paramount to driving site traffic and sales revenue.
Today's business buyer has changed the way purchase decisions are made. Today, almost 70% of consumers perform online searches before buying products and services (Gartner). They are knowledgeable, time constrained, do extensive research online and are comfortable engaging in social media to validate products and services.
Tags: Google My Business
For many salespeople, prospecting is not a favourite pastime, especially if they’re relying on cold calling prospects. It’s not easy, rarely fun, and can be awkward for the salesperson, annoying for the buyer and worst of all, unproductive.
Tags: sales prospecting
If you’re like most businesses you’ve probably invested time and money in creating a website to promote your business. And like many, you may be underwhelmed by your website’s performance. In today’s online world, a great website is a living, breathing extension of your brand identity and your business. The days of the “set it and forget it” website are long gone. You need to create and publish new, relevant content on a regular basis to attract and engage with potential customers and keep them coming back.
You don’t have to look far to find people clinging to their mobile devices. Following the mobile phenomenon happening right now in business, web design has taken on a whole new meaning as Internet access has become the number one method of browsing on a hand-held device.
Any elite performer has qualities that make them the best. Elite athletes and artists all have specific characteristics, rituals and training that they practice to be the best. Even in the business world, the elite have certain characteristics and practices that make them the best at what they do.