At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

3 Powerful Reasons Why Your Business Needs to Blog

Posted by Rick Lambert on Fri, Aug 31, 2018

You may have seen other companies’ blogs on their websites and wondered if your company should have a blog too. The short answer is yes! Blogs can be a valuable addition to your website for many reasons.

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Tags: blogging, small and medium businesses

Storytelling Tips for Marketers and Sales Professionals

Posted by Rick Lambert on Tue, Jul 31, 2018

Today, online marketing has created a super informed buyer that may need to know more than just features and price to buy from you.  Consumers are savvy and aren't interested in being “sold.” They seek information and are looking for solutions. Old school sales pitches tend to focus on the seller – their company, capabilities and the accolades they've received. If you want to increase your sales, ditch the pitch and tell prospects your story.

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Tags: small and medium businesses, best practices for sales success

5 Reasons You Need to Take Your Vacation Time

Posted by Rick Lambert on Fri, Jun 29, 2018

The word “vacation” conjures images of sandy beaches and time spent relaxing, but for many of us vacation remains a dream rather than a reality. In 2017, workers used less than half of their paid vacation time, amounting to 212 million days of vacation time lost. This trend is hurting us, both personally and professionally.

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Tags: small and medium businesses

Why Salespeople Can't Afford to Not Have an Online Presence

Posted by Rick Lambert on Mon, May 28, 2018

Thanks to the Internet, consumers are more informed than ever before when making a purchase decision. The most successful salespeople understand that today's consumers have access to a wealth of information at their fingertips and are creating an online presence to meet prospective customers where they are: social media.  

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Tags: social media leads, social media engagement, best practices for sales success, social media goals

Which Social Media Platform is Best for Your Business?

Posted by Rick Lambert on Tue, Apr 10, 2018

If your business has limited capital and manpower, social media can provide a cost-effective means for getting your message out to promote your brand with the right audience. 

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Tags: social media, social media engagement, social media goals

6 Updates to Make to Your LinkedIn Profile in 2018

Posted by Rick Lambert on Fri, Feb 23, 2018

The start of a new year offers a clean slate and provides the perfect opportunity to establish personal and professional goals. Remember if, you’re looking at your customers on LinkedIn, chances are they are looking at you too!

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Tags: linkedin

Why is Online Sales Training so BIG in 2018?

Posted by Rick Lambert on Tue, Jan 23, 2018


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Tags: online sales training

3 Must-Haves in Your 2018 Digital Marketing Plan

Posted by Rick Lambert on Mon, Nov 20, 2017

As 2018 fast approaches, many of us are keeping our eyes peeled for the next big digital marketing trend to produce measurable business results and gain a competitive advantage. The true beauty of digital marketing is the fact that it is constantly evolving which presents new opportunities for early adopters.

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Tags: digital marketing

How to Define and Implement Social Media Goals for Your Business

Posted by Rick Lambert on Tue, Oct 31, 2017
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Tags: social media goals

4 Tips for Reducing Your Company’s Website Bounce Rate

Posted by Rick Lambert on Tue, Aug 29, 2017

How long are visitors staying on your website? Are they sticking around, or are they quickly bouncing away? Bounce rate is an important metric that measures the percentage of visitors that leave your site after spending a short amount of time on a single page.

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Tags: bounce rate

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