You may have seen other companies’ blogs on their websites and wondered if your company should have a blog too. The short answer is yes! Blogs can be a valuable addition to your website for many reasons.
At the goal line
Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.
Today, online marketing has created a super informed buyer that may need to know more than just features and price to buy from you. Consumers are savvy and aren't interested in being “sold.” They seek information and are looking for solutions. Old school sales pitches tend to focus on the seller – their company, capabilities and the accolades they've received. If you want to increase your sales, ditch the pitch and tell prospects your story.
The word “vacation” conjures images of sandy beaches and time spent relaxing, but for many of us vacation remains a dream rather than a reality. In 2017, workers used less than half of their paid vacation time, amounting to 212 million days of vacation time lost. This trend is hurting us, both personally and professionally.
Thanks to the Internet, consumers are more informed than ever before when making a purchase decision. The most successful salespeople understand that today's consumers have access to a wealth of information at their fingertips and are creating an online presence to meet prospective customers where they are: social media.
If your business has limited capital and manpower, social media can provide a cost-effective means for getting your message out to promote your brand with the right audience.
The start of a new year offers a clean slate and provides the perfect opportunity to establish personal and professional goals. Remember if, you’re looking at your customers on LinkedIn, chances are they are looking at you too!
Tags: online sales training
As 2018 fast approaches, many of us are keeping our eyes peeled for the next big digital marketing trend to produce measurable business results and gain a competitive advantage. The true beauty of digital marketing is the fact that it is constantly evolving which presents new opportunities for early adopters.
Tags: digital marketing
Tags: social media goals
How long are visitors staying on your website? Are they sticking around, or are they quickly bouncing away? Bounce rate is an important metric that measures the percentage of visitors that leave your site after spending a short amount of time on a single page.
Tags: bounce rate