At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

Why a Google My Business Page is a Necessity

Posted by Rick Lambert on Mon, Aug 29, 2016

Today's business buyer has changed the way purchase decisions are made. Today, almost 70% of consumers perform online searches before buying products and services (Gartner). They are knowledgeable, time constrained, do extensive research online and are comfortable engaging in social media to validate products and services.

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Tags: Google My Business

Help Your Small Business Succeed on Social Media by Avoiding These Common Mistakes

Posted by Rick Lambert on Thu, Jul 21, 2016
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Tags: Social Media Best Practices

Prospecting Tips to Grow Your Sales!

Posted by Rick Lambert on Mon, May 30, 2016

For many salespeople, prospecting is not a favourite pastime, especially if they’re relying on cold calling prospects. It’s not easy, rarely fun, and can be awkward for the salesperson, annoying for the buyer and worst of all, unproductive.

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Tags: sales prospecting

Why Your Website is Not Meeting Your Expectations

Posted by Rick Lambert on Fri, Mar 11, 2016

If you’re like most businesses you’ve probably invested time and money in creating a website to promote your business. And like many, you may be underwhelmed by your website’s performance. In today’s online world, a great website is a living, breathing extension of your brand identity and your business. The days of the “set it and forget it” website are long gone. You need to create and publish new, relevant content on a regular basis to attract and engage with potential customers and keep them coming back.

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Tags: website content, business website optimization, company website, video, youtube videos, website optimization, websites

5 Great Reasons to Include a Mobile Strategy in Your Business Plan

Posted by Rick Lambert on Wed, Jan 06, 2016

You don’t have to look far to find people clinging to their mobile devices. Following the mobile phenomenon happening right now in business, web design has taken on a whole new meaning as Internet access has become the number one method of browsing on a hand-held device.

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Tags: website content, mobile search, optimize your website, smart phone marketing, small-medium sized business marketing, mobile marketing

Engaging Inbound Leads: Here Are The Secrets!

Posted by Rick Lambert on Tue, Dec 01, 2015
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Tags: lead generating, elite sales reps, convert leads, qualified leads, Inbound marketing, lead nurturing, advanced content, best practices for sales success, lead conversion, how to generate leads

What Makes an Elite Sales Rep?

Posted by Rick Lambert on Thu, Sep 24, 2015

Any elite performer has qualities that make them the best. Elite athletes and artists all have specific characteristics, rituals and training that they practice to be the best. Even in the business world, the elite have certain characteristics and practices that make them the best at what they do.

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Tags: elite sales reps, build trust as a salesperson, lead nurturing, best practices for sales success

Make it An Inside Job: Find Your Customer Champion!

Posted by Rick Lambert on Tue, Aug 25, 2015

Do you have enough customer champions to propel your business forward?

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Tags: lead generation, convert leads, ROI, generating leads, build trust as a salesperson

Grow Your Twitter Followers Organically With These Tips

Posted by Rick Lambert on Mon, Jul 27, 2015

Twitter has grown to become a “go to” marketing channel that every business wants to utilize. The site offers a huge user base and numerous networking opportunities, but marketers still find growing a following to be a bit of a challenge. While opportunities and entire businesses have been created to “sell” you followers, organic growth is possible with a little strategic thinking, engagement and work.

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Tags: twitter, grow Twitter followers, twitter marketing, twitter for business

5 Best Practices For Sales Success

Posted by Rick Lambert on Tue, Jun 30, 2015

Being a sales professional doesn’t not have to be hard. If you have a great product and a little determination, there’s no reason you can’t build a successful career. However, some salespeople tend to make their sales process more difficult than it needs to be.

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Tags: lead generation, build trust as a salesperson, best practices

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