We recently had the opportunity to spend some time with Chris Brogan at the Inbound Marketing Summit (IMS11) in Boston.  We often hear the following statements from our prospects and clients when we recommend that they should be blogging;  “why should my business blog anyway?” “blogging doesn’t make sense in my industry”, “I don’t have the time to blog or what the heck is a blog?”.

How many times have you done a search online for a local service provider within a few miles of your home or business, knowing that you have driven past their business at some time in the past, but just can't remember the business name? What's even more frustrating is the fact that the search result doesn't help in finding the business either, and you have to settle for another service provider who does appear in the search result but may be 5 or 10 miles further away. As a result of not being found online, your closest service provider has lost your business and likely many other customers searching for the same services in your local area.

Your corporate website is the ultimate tool to get all of your company’s information out to your customers and prospects. Having a company website is nothing new or innovative but having an optimized website has become an essential part of your company’s marketing efforts.

Your website is usually the first impression you make with your online prospects and visitors. This is why your company website must be informative, clear, intuitive, easy to navigate as well as maintain a professional appearance. Additionally, your business website needs to be optimized so that your website is search engine friendly.