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At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

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Why your business should do an annual website audit (Part 2)

  
  
  
  
  
anual website audit part 2

In our recent Website Audit Part 1 post we discussed why your business website is so important today and the why you should do an annual website audit.

Considering a website re-design? 5 tips to keep you focused

  
  
  
  
  
considering a website re-design

Your website is the single most important marketing element for your business today. You only have one chance to make a first impression.

If you think about it for a moment you may think of your website a little differently. If you meet someone for the first time at an event, tradeshow or if you are interviewing a potential employee, you make up your mind up fairly quickly about the individual, particularly if it’s a bad impression. Common courtesy and etiquette may keep you engaged with this individual for longer than you intend if you did get a negative impression.

5 things businesses should remove from their website when doing a re-design

  
  
  
  
  
5 things business should remove from their website when re-designing

Over the past week we have been working with several business owners and their marketing managers with their website re-design projects. Many of these websites were designed over the past 3 – 5 years with very different objectives in mind at the time.

Much has changed since then: social media, better understanding of search engines, blogs, mobile devices, buyer/consumer online behavior, trust, along with the number of different communication channels that individuals are sharing information on today, to name a few.

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