In our recent Website Audit Part 1 post we discussed why your business website is so important today and the why you should do an annual website audit.

Your website is the single most important marketing element for your business today. You only have one chance to make a first impression.

If you think about it for a moment you may think of your website a little differently. If you meet someone for the first time at an event, tradeshow or if you are interviewing a potential employee, you make up your mind up fairly quickly about the individual, particularly if it’s a bad impression. Common courtesy and etiquette may keep you engaged with this individual for longer than you intend if you did get a negative impression.

Over the past week we have been working with several business owners and their marketing managers with their website re-design projects. Many of these websites were designed over the past 3 – 5 years with very different objectives in mind at the time.

Much has changed since then: social media, better understanding of search engines, blogs, mobile devices, buyer/consumer online behavior, trust, along with the number of different communication channels that individuals are sharing information on today, to name a few.