Thanks to the Internet, consumers are more informed than ever before when making a purchase decision. The most successful salespeople understand that today's consumers have access to a wealth of information at their fingertips and are creating an online presence to meet prospective customers where they are: social media.
At the goal line
Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.
If your business has limited capital and manpower, social media can provide a cost-effective means for getting your message out to promote your brand with the right audience.
The start of a new year offers a clean slate and provides the perfect opportunity to establish personal and professional goals. Remember if, you’re looking at your customers on LinkedIn, chances are they are looking at you too!
Tags: online sales training
As 2018 fast approaches, many of us are keeping our eyes peeled for the next big digital marketing trend to produce measurable business results and gain a competitive advantage. The true beauty of digital marketing is the fact that it is constantly evolving which presents new opportunities for early adopters.
Tags: digital marketing
Tags: social media goals
How long are visitors staying on your website? Are they sticking around, or are they quickly bouncing away? Bounce rate is an important metric that measures the percentage of visitors that leave your site after spending a short amount of time on a single page.
Tags: bounce rate
With tools like electronic calendars and e-communication resources, we should be holding more productive meetings. However, is this technology making it too convenient to meet, thus hindering any productivity gains?
Today it’s commonplace for consumers to purchase products and services online rather than visit a brick-and-mortar store. Furthermore, 81 percent of consumers are turning to the Internet to research products and services before making a purchase decision. Considering these powerful statistics, your business can't afford to not have an online presence.
Tags: digital marketing
Many of us have certainly heard of social selling, but it’s frequently confused with social media marketing – both are aimed at increasing revenue, but they’re actually two different approaches.
Tags: social media engagement