At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

4 Tips for Reducing Your Company’s Website Bounce Rate

Posted by Rick Lambert on Tue, Aug 29, 2017

How long are visitors staying on your website? Are they sticking around, or are they quickly bouncing away? Bounce rate is an important metric that measures the percentage of visitors that leave your site after spending a short amount of time on a single page.

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Tags: bounce rate

7 Essential Tactics to Make Staff Meetings More Productive

Posted by Rick Lambert on Mon, Jul 31, 2017

With tools like electronic calendars and e-communication resources, we should be holding more productive meetings. However, is this technology making it too convenient to meet, thus hindering any productivity gains?

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Tags: small and medium businesses

How Digital Marketing Can Help You Grow Your Business

Posted by Rick Lambert on Fri, Jun 30, 2017

Today it’s commonplace for consumers to purchase products and services online rather than visit a brick-and-mortar store. Furthermore, 81 percent of consumers are turning to the Internet to research products and services before making a purchase decision. Considering these powerful statistics, your business can't afford to not have an online presence. 

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Tags: digital marketing

What is Social Selling and Why You Should Be Doing It!

Posted by Rick Lambert on Fri, May 26, 2017

Many of us have certainly heard of social selling, but it’s frequently confused with social media marketing – both are aimed at increasing revenue, but they’re actually two different approaches.

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Tags: social media engagement

Why You Can't Afford to Ignore Online Customer Reviews

Posted by Rick Lambert on Mon, Mar 20, 2017


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Tags: customer reviews

Should I Outsource My Marketing or Hire In-House?

Posted by Rick Lambert on Tue, Jan 31, 2017
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Tags: hiring marketing agency

Power Up Your Website with Video!

Posted by Rick Lambert on Fri, Dec 16, 2016

Video is a powerful website tool that can increase popularity and engagement with potential consumers of your goods and services. Whether you use it to generate leads, showcase your brand, or just drive more visitors to your website, video is a proven medium to engage people exponentially over text and still images.

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Tags: video

5 Questions You Need to Ask Before Hiring a Marketing Agency

Posted by Rick Lambert on Tue, Nov 08, 2016

Choosing a marketing agency to represent your company is a big decision. Whether it’s your first time hiring, or you’re looking for a new agency, asking the right questions can help you to make an informed decision.

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Tags: hiring marketing agency

Google's Possum Update - What it Means for Your Business

Posted by Rick Lambert on Wed, Oct 12, 2016

It goes without saying that where your business ranks when potential customers search for the products and services you sell is paramount to driving site traffic and sales revenue.

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Tags: SEO

Why a Google My Business Page is a Necessity

Posted by Rick Lambert on Mon, Aug 29, 2016

Today's business buyer has changed the way purchase decisions are made. Today, almost 70% of consumers perform online searches before buying products and services (Gartner). They are knowledgeable, time constrained, do extensive research online and are comfortable engaging in social media to validate products and services.

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Tags: Google My Business

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