At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

5 Best Practices For Sales Success

Posted by Rick Lambert on Tue, Jun 30, 2015

Being a sales professional doesn’t not have to be hard. If you have a great product and a little determination, there’s no reason you can’t build a successful career. However, some salespeople tend to make their sales process more difficult than it needs to be.

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Tags: lead generation, build trust as a salesperson, best practices

How to Build Trust as a Salesperson

Posted by Rick Lambert on Mon, Apr 27, 2015

If your customers were asked to rate how trustworthy you are as a salesperson on a 1 – 10 scale, how would you rank? To be effective in any sales capacity, one of the most valuable traits you can possess is trustworthiness.

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Tags: build trust as a salesperson, best practices, humanize your brand

The Top 14 Most Influential Inbound Marketing Blogs

Posted by Rick Lambert on Tue, Mar 05, 2013

The premise of inbound marketing is this: rather than employing aggressive sales tactics, which may repel potential customers, strategies, are employed which make the customer come to you. Creating a visible presence on the web, and drawing customers to it by producing valuable content can accomplish this. For this purpose, blogs, podcasts, e-newsletters, SEO and social media marketing are highly effective, as more traditional marketing methods are becoming less effective.

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Tags: digital marketing, online marketing, Inbound marketing, social media tools, best practices

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