Being a sales professional doesn’t not have to be hard. If you have a great product and a little determination, there’s no reason you can’t build a successful career. However, some salespeople tend to make their sales process more difficult than it needs to be.
At the goal line
Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.
If your customers were asked to rate how trustworthy you are as a salesperson on a 1 – 10 scale, how would you rank? To be effective in any sales capacity, one of the most valuable traits you can possess is trustworthiness.
The premise of inbound marketing is this: rather than employing aggressive sales tactics, which may repel potential customers, strategies, are employed which make the customer come to you. Creating a visible presence on the web, and drawing customers to it by producing valuable content can accomplish this. For this purpose, blogs, podcasts, e-newsletters, SEO and social media marketing are highly effective, as more traditional marketing methods are becoming less effective.