At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

Storytelling Tips for Marketers and Sales Professionals

Posted by Rick Lambert on Tue, Jul 31, 2018

Today, online marketing has created a super informed buyer that may need to know more than just features and price to buy from you.  Consumers are savvy and aren't interested in being “sold.” They seek information and are looking for solutions. Old school sales pitches tend to focus on the seller – their company, capabilities and the accolades they've received. If you want to increase your sales, ditch the pitch and tell prospects your story.

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Tags: small and medium businesses, best practices for sales success

Why Salespeople Can't Afford to Not Have an Online Presence

Posted by Rick Lambert on Mon, May 28, 2018

Thanks to the Internet, consumers are more informed than ever before when making a purchase decision. The most successful salespeople understand that today's consumers have access to a wealth of information at their fingertips and are creating an online presence to meet prospective customers where they are: social media.  

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Tags: social media goals, social media engagement, best practices for sales success, social media leads

Engaging Inbound Leads: Here Are The Secrets!

Posted by Rick Lambert on Tue, Dec 01, 2015
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Tags: lead generating, elite sales reps, convert leads, qualified leads, Inbound marketing, lead nurturing, advanced content, best practices for sales success, lead conversion, how to generate leads

What Makes an Elite Sales Rep?

Posted by Rick Lambert on Thu, Sep 24, 2015

Any elite performer has qualities that make them the best. Elite athletes and artists all have specific characteristics, rituals and training that they practice to be the best. Even in the business world, the elite have certain characteristics and practices that make them the best at what they do.

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Tags: elite sales reps, build trust as a salesperson, lead nurturing, best practices for sales success

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