At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

The Most Boring Content of All Time: A How-To

Posted by Rick Lambert on Fri, Aug 24, 2012

If you want your business blog to sound like the marketing equivalent of legalese, read on. If you don't—also, read on.

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Tags: Landing page, business website optimization, blog, call to action, CTA, Social Media Marketing, Social Media Best Practices

10 Reasons Why Your Business Should Blog

Posted by Rick Lambert on Mon, Oct 17, 2011


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Tags: keywords, company website, small and medium businesses, Inbound marketing, blog, SEO

Is your business website optimized to be found online? - 6 Tips

Posted by Rick Lambert on Wed, Jul 06, 2011

Your corporate website is the ultimate tool to get all of your company’s information out to your customers and prospects. Having a company website is nothing new or innovative but having an optimized website has become an essential part of your company’s marketing efforts.

Your website is usually the first impression you make with your online prospects and visitors. This is why your company website must be informative, clear, intuitive, easy to navigate as well as maintain a professional appearance. Additionally, your business website needs to be optimized so that your website is search engine friendly.

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Tags: keywords, company website, corporate website, blog, SEO, website optimization

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