At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

Why Your Website is Not Meeting Your Expectations

Posted by Rick Lambert on Fri, Mar 11, 2016

If you’re like most businesses you’ve probably invested time and money in creating a website to promote your business. And like many, you may be underwhelmed by your website’s performance. In today’s online world, a great website is a living, breathing extension of your brand identity and your business. The days of the “set it and forget it” website are long gone. You need to create and publish new, relevant content on a regular basis to attract and engage with potential customers and keep them coming back.

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Tags: website content, business website optimization, company website, video, youtube videos, website optimization, websites

The Most Boring Content of All Time: A How-To

Posted by Rick Lambert on Fri, Aug 24, 2012

If you want your business blog to sound like the marketing equivalent of legalese, read on. If you don't—also, read on.

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Tags: Landing page, business website optimization, blog, call to action, CTA, Social Media Marketing, Social Media Best Practices

What is SEO anyway?

Posted by Rick Lambert on Thu, Nov 03, 2011

Search engines have become a core resource for individuals looking for businesses. Because search engines are a larger source of business referrals than the Yellow Pages, businesses no longer need to spend thousands of dollars on advertising in directories and magazines. Every business with a website has the potential to get found by more customers online. The way to do this is through search engine optimization (SEO).

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Tags: business website optimization, local SEO, SEO

Why your business should do an annual website audit (Part 2)

Posted by Rick Lambert on Thu, Sep 01, 2011

In our recent Website Audit Part 1 post we discussed why your business website is so important today and the why you should do an annual website audit.

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Tags: lead generation, website audit, business website optimization, social media, Inbound marketing, ROI, website re-design, content

Why does my business need Social Media?

Posted by Rick Lambert on Thu, Aug 11, 2011

Many of our customers and prospects are still wrestling with social media for their businesses; this, despite all the media attention around it, despite their colleagues, employees, customers and prospects connecting with them via Linkedin, or receiving a friend request on Facebook or hearing about Twitter’s new found status of breaking news, and President Obama and the Pope now communicating to their audiences using their personal Twitter accounts. Some of our business customers and prospects do not understand the buzz around social media.

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Tags: business website optimization, social media, small and medium businesses, Inbound marketing, content

Why your website is not generating qualified sales leads – 4 Tips

Posted by Rick Lambert on Wed, Aug 03, 2011

So you started your blog, you're active on social media, your site is optimized for search engines, and the results are great. You're seeing more traffic on your website than ever before. There's only one problem: All that traffic to your site isn't leading to any new business. People are visiting your site, but those visits aren't leading to new customers -- or even new sales leads. What do you do?

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Tags: business website optimization, landing pages, Inbound marketing, calls to action

Considering a website re-design? 5 tips to keep you focused

Posted by Rick Lambert on Wed, Jul 27, 2011

Your website is the single most important marketing element for your business today. You only have one chance to make a first impression.

If you think about it for a moment you may think of your website a little differently. If you meet someone for the first time at an event, tradeshow or if you are interviewing a potential employee, you make up your mind up fairly quickly about the individual, particularly if it’s a bad impression. Common courtesy and etiquette may keep you engaged with this individual for longer than you intend if you did get a negative impression.

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Tags: lead generation, business website optimization, company website, landing pages, website re-design

Mobile Marketing and Search – Key Trends

Posted by Rick Lambert on Wed, Jul 13, 2011

I just read a recent post by Douglas Karr @douglaskarr entitled Infographic: Mobile Marketing and Advertising, where he reviewed an Infographic put together by Microsoft Tag

The stats shared in the Infographic are compiled from a number of sources listed in their document and are truly fascinating.

For instance, by 2014 mobile internet should take over desktop usage. Or, that the average American spends 2.7 hours per day socializing on their mobile device.

Did you know that 1/3 of Facebook’s 600 million users are accessing their account via their mobile device? Or, that 200 million YouTube videos are viewed on mobile devices and that 50% of Twitters’ 165 million users tweet using their mobile devices?

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Tags: mobile search, business website optimization, SEO, mobile marketing

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