If you’re like most businesses you’ve probably invested time and money in creating a website to promote your business. And like many, you may be underwhelmed by your website’s performance. In today’s online world, a great website is a living, breathing extension of your brand identity and your business. The days of the “set it and forget it” website are long gone. You need to create and publish new, relevant content on a regular basis to attract and engage with potential customers and keep them coming back.
At the goal line
Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.
If you want your business blog to sound like the marketing equivalent of legalese, read on. If you don't—also, read on.
Search engines have become a core resource for individuals looking for businesses. Because search engines are a larger source of business referrals than the Yellow Pages, businesses no longer need to spend thousands of dollars on advertising in directories and magazines. Every business with a website has the potential to get found by more customers online. The way to do this is through search engine optimization (SEO).
In our recent Website Audit Part 1 post we discussed why your business website is so important today and the why you should do an annual website audit.
Many of our customers and prospects are still wrestling with social media for their businesses; this, despite all the media attention around it, despite their colleagues, employees, customers and prospects connecting with them via Linkedin, or receiving a friend request on Facebook or hearing about Twitter’s new found status of breaking news, and President Obama and the Pope now communicating to their audiences using their personal Twitter accounts. Some of our business customers and prospects do not understand the buzz around social media.
So you started your blog, you're active on social media, your site is optimized for search engines, and the results are great. You're seeing more traffic on your website than ever before. There's only one problem: All that traffic to your site isn't leading to any new business. People are visiting your site, but those visits aren't leading to new customers -- or even new sales leads. What do you do?
Your website is the single most important marketing element for your business today. You only have one chance to make a first impression.
If you think about it for a moment you may think of your website a little differently. If you meet someone for the first time at an event, tradeshow or if you are interviewing a potential employee, you make up your mind up fairly quickly about the individual, particularly if it’s a bad impression. Common courtesy and etiquette may keep you engaged with this individual for longer than you intend if you did get a negative impression.
The stats shared in the Infographic are compiled from a number of sources listed in their document and are truly fascinating.
For instance, by 2014 mobile internet should take over desktop usage. Or, that the average American spends 2.7 hours per day socializing on their mobile device.
Did you know that 1/3 of Facebook’s 600 million users are accessing their account via their mobile device? Or, that 200 million YouTube videos are viewed on mobile devices and that 50% of Twitters’ 165 million users tweet using their mobile devices?