At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

The 20 CTA Do's and Don'ts to Live By (Part 2 of 2)

Posted by Rick Lambert on Mon, May 27, 2013
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Tags: digital marketing, buyer personas, Inbound marketing, sales funnel, call to action, CTA

The 20 CTA Do's and Don'ts to Live By (Part 1 of 2)

Posted by Rick Lambert on Wed, May 22, 2013
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Tags: digital marketing, Toronto Inbound Marketing Agency, buyer personas, Inbound marketing, sales funnel, call to action, CTA

The 2013 State of Inbound Marketing Highlights

Posted by Rick Lambert on Mon, May 13, 2013

For the past five years, HubSpot has performed an annual review of inbound marketing trends and tactics to help gauge where the industry is headed and highlight areas of opportunity. Inbound marketing can be best defined as a holistic approach to marketing that utilizes strategies and techniques to help drive a specified target audience to a particular business. 

The 2013 State of Inbound Marketing Report prepared by HubSpot includes information compiled from over 3300 marketers from 128 different countries. While you can download the 164-page report and read it in its entirety, we wanted to provide you with a summarized version of the current state of inbound marketing. And, since your inbound marketing agency should be a straight shooter and a trusted partner, we're going to tell you the good, the bad, and the downright ugly:

So, let's start with the good....

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Tags: digital marketing, marketing trends, Inbound marketing, ROI, call to action, hubspot

How to Get Higher Lead Conversion Rates in 8 Easy Steps

Posted by Rick Lambert on Tue, Apr 30, 2013

In an effort to make the most of your online marketing efforts, you need to invest in a website for your business that will help drive marketing qualified lead (MQL) traffic to your page and encourage reconversions. Partnering with an experienced inbound marketing agency can help you optimize your website to assist with the lead conversion process. We’re sharing some additional ways that you can enhance your website to help improve its ability to convert online visitors to customers:

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Tags: lead generating, e-books, whitepapers, lead nurturing, call to action, advanced content, lead conversion

10 Tips to Quick Inbound Marketing Results Part 2 of 2

Posted by Rick Lambert on Tue, Apr 23, 2013

For most companies, implementing a marketing strategy is an exciting, promising time albeit a long road. However, with Inbound Marketing, we've provided 10 tips to marketing strategies that provide quick results. For the first five, refer to our blog 10 Tips to Quick Inbound Marketing Results

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Tags: digital marketing, A/B testing, Inbound marketing, call to action, SEO, SEM

10 Tips to Quick Inbound Marketing Results Part 1 of 2

Posted by Rick Lambert on Fri, Apr 19, 2013

Social media has ushered us into an age where most of us are connected to each other and to businesses on a multi-platform level.  If you have Facebook you probably have Twitter.  If you have Twitter, you probably have Instagram.  If you have Instagram, you probably have a blog. And if you have a blog (or, at the very least follow one), you probably have LinkedIn.

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Tags: digital marketing, A/B testing, search engine marketing, Inbound marketing, search engine optimization, call to action

A/B Testing: The Science of Marketing

Posted by Rick Lambert on Thu, Dec 13, 2012
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Tags: content creation, lead generation, A/B testing, call to action, effective marketing strategy

The Most Boring Content of All Time: A How-To

Posted by Rick Lambert on Fri, Aug 24, 2012

If you want your business blog to sound like the marketing equivalent of legalese, read on. If you don't—also, read on.

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Tags: Landing page, business website optimization, blog, call to action, CTA, Social Media Marketing, Social Media Best Practices

How to Convert Leads like a Pro using Landing Pages

Posted by Rick Lambert on Tue, Aug 21, 2012

Why do some pages get higher rankings than others? And why do top brands always rank the highest?

The simple answer, they have the money to pay for it. They pay large amounts of money to the pros to do a number of internet-marketing tasks for them—one of which is optimizing their landing pages. When landing pages are optimized by the pros they contain all the elements that are needed to attract Google's crawlers, refer traffic and eventually convert surfers into customers.

To help you optimize your landing page like a pro we've put together 11 tips and formed an easy-to-follow How-To:

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Tags: Landing page, convert leads, call to action, SMM, CTA, Social Media Marketing, Social Media Best Practices

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