At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

Why your business should do an annual website audit (Part1)

Posted by Rick Lambert on Thu, Aug 18, 2011

People are researching, sharing information and making buying decisions very differently than they used to just a few years ago.  Today people use internet search engines such as Google, Yahoo and Bing to research, gather information and communicate with third party sources about most products and services they intend to purchase.  How many times did you use Google today to search for something?

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Tags: lead generation, website audit, small and medium businesses, Inbound marketing, calls to action, content, website optimization

Why your website is not generating qualified sales leads – 4 Tips

Posted by Rick Lambert on Wed, Aug 03, 2011

So you started your blog, you're active on social media, your site is optimized for search engines, and the results are great. You're seeing more traffic on your website than ever before. There's only one problem: All that traffic to your site isn't leading to any new business. People are visiting your site, but those visits aren't leading to new customers -- or even new sales leads. What do you do?

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Tags: business website optimization, landing pages, Inbound marketing, calls to action

3 Ways Inbound Marketing Helps Increase Website Leads

Posted by Rick Lambert on Fri, Jun 24, 2011

Your website can be one of your most valuable sources of leads but for many businesses out there, their website isn’t performing as it could be.  That’s where inbound marketing comes in – but how does it help you increase your leads?

1. Website Optimization   

The more effectively you optimize each page of your website for keywords, the more effectively you’ll pull in traffic through Google.  The more traffic you have, the more leads you can get.

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Tags: landing pages, Inbound marketing, calls to action, website optimization, Blogs

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