At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

Why Your Website is Not Meeting Your Expectations

Posted by Rick Lambert on Fri, Mar 11, 2016

If you’re like most businesses you’ve probably invested time and money in creating a website to promote your business. And like many, you may be underwhelmed by your website’s performance. In today’s online world, a great website is a living, breathing extension of your brand identity and your business. The days of the “set it and forget it” website are long gone. You need to create and publish new, relevant content on a regular basis to attract and engage with potential customers and keep them coming back.

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Tags: website content, business website optimization, company website, video, youtube videos, website optimization, websites

Harness the Power of Online Video for Your Business

Posted by Rick Lambert on Fri, Dec 05, 2014

Online video has been growing in popularity for quite a few years now. As more homes and businesses have installed hi-speed Internet access, the number of videos online has exploded.  If you’re looking for a great way to educate website visitors or promote your product or service, it's time to consider video.

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Tags: company website, video, video marketing, youtube videos, website optimization, effective marketing strategy

10 Reasons Why Your Business Should Blog

Posted by Rick Lambert on Mon, Oct 17, 2011

 

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Tags: keywords, company website, small and medium businesses, Inbound marketing, blog, SEO

Considering a website re-design? 5 tips to keep you focused

Posted by Rick Lambert on Wed, Jul 27, 2011

Your website is the single most important marketing element for your business today. You only have one chance to make a first impression.

If you think about it for a moment you may think of your website a little differently. If you meet someone for the first time at an event, tradeshow or if you are interviewing a potential employee, you make up your mind up fairly quickly about the individual, particularly if it’s a bad impression. Common courtesy and etiquette may keep you engaged with this individual for longer than you intend if you did get a negative impression.

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Tags: lead generation, business website optimization, company website, landing pages, website re-design

5 things businesses should remove from their website when doing a re-design

Posted by Rick Lambert on Mon, Jul 18, 2011

Over the past week we have been working with several business owners and their marketing managers with their website re-design projects. Many of these websites were designed over the past 3 – 5 years with very different objectives in mind at the time.

Much has changed since then: social media, better understanding of search engines, blogs, mobile devices, buyer/consumer online behavior, trust, along with the number of different communication channels that individuals are sharing information on today, to name a few.

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Tags: company website, website re-design, website optimization

Is your business website optimized to be found online? - 6 Tips

Posted by Rick Lambert on Wed, Jul 06, 2011

Your corporate website is the ultimate tool to get all of your company’s information out to your customers and prospects. Having a company website is nothing new or innovative but having an optimized website has become an essential part of your company’s marketing efforts.

Your website is usually the first impression you make with your online prospects and visitors. This is why your company website must be informative, clear, intuitive, easy to navigate as well as maintain a professional appearance. Additionally, your business website needs to be optimized so that your website is search engine friendly.

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Tags: keywords, company website, corporate website, blog, SEO, website optimization

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