If you’re like most businesses you’ve probably invested time and money in creating a website to promote your business. And like many, you may be underwhelmed by your website’s performance. In today’s online world, a great website is a living, breathing extension of your brand identity and your business. The days of the “set it and forget it” website are long gone. You need to create and publish new, relevant content on a regular basis to attract and engage with potential customers and keep them coming back.
At the goal line
Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.
Online video has been growing in popularity for quite a few years now. As more homes and businesses have installed hi-speed Internet access, the number of videos online has exploded. If you’re looking for a great way to educate website visitors or promote your product or service, it's time to consider video.
Your website is the single most important marketing element for your business today. You only have one chance to make a first impression.
If you think about it for a moment you may think of your website a little differently. If you meet someone for the first time at an event, tradeshow or if you are interviewing a potential employee, you make up your mind up fairly quickly about the individual, particularly if it’s a bad impression. Common courtesy and etiquette may keep you engaged with this individual for longer than you intend if you did get a negative impression.
Over the past week we have been working with several business owners and their marketing managers with their website re-design projects. Many of these websites were designed over the past 3 – 5 years with very different objectives in mind at the time.
Much has changed since then: social media, better understanding of search engines, blogs, mobile devices, buyer/consumer online behavior, trust, along with the number of different communication channels that individuals are sharing information on today, to name a few.
Your corporate website is the ultimate tool to get all of your company’s information out to your customers and prospects. Having a company website is nothing new or innovative but having an optimized website has become an essential part of your company’s marketing efforts.
Your website is usually the first impression you make with your online prospects and visitors. This is why your company website must be informative, clear, intuitive, easy to navigate as well as maintain a professional appearance. Additionally, your business website needs to be optimized so that your website is search engine friendly.