At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

6 Website Must Haves To Start Generating Leads

Posted by Rick Lambert on Wed, Jul 18, 2012

How to convert your website into a sales and marketing machine

Read More

Tags: blogging, online marketing, landing pages, search engine optimization, call to action buttons, content, Social Media Marketing, SEO, web 2.0

Buyer Personas - Why they are so important to creating great content

Posted by Rick Lambert on Wed, Nov 23, 2011

In recent weeks we have been working with several clients on developing their inbound marketing strategies. In working through our strategy discussions, the subject of content and content creation inevitably creates much debate. The cliche that "content is king" is as important as ever. However, before this item on the agenda can be explored in a meaningful way, the question of buyer personas needs to be addressed first. Understanding and developing buyer personas is critical in order to create this valuable content that speaks to your target audience(s). At first blush this may seem to be a straight forward exercise, since most companies/businesses and marketers already know their target customers - or do they?

Read More

Tags: personas, buyer personas, Inbound marketing, content, strategy

Why your business should do an annual website audit (Part 2)

Posted by Rick Lambert on Thu, Sep 01, 2011

In our recent Website Audit Part 1 post we discussed why your business website is so important today and the why you should do an annual website audit.

Read More

Tags: lead generation, website audit, business website optimization, social media, Inbound marketing, ROI, website re-design, content

Why your business should do an annual website audit (Part1)

Posted by Rick Lambert on Thu, Aug 18, 2011

People are researching, sharing information and making buying decisions very differently than they used to just a few years ago.  Today people use internet search engines such as Google, Yahoo and Bing to research, gather information and communicate with third party sources about most products and services they intend to purchase.  How many times did you use Google today to search for something?

Read More

Tags: lead generation, website audit, small and medium businesses, Inbound marketing, calls to action, content, website optimization

Why does my business need Social Media?

Posted by Rick Lambert on Thu, Aug 11, 2011

Many of our customers and prospects are still wrestling with social media for their businesses; this, despite all the media attention around it, despite their colleagues, employees, customers and prospects connecting with them via Linkedin, or receiving a friend request on Facebook or hearing about Twitter’s new found status of breaking news, and President Obama and the Pope now communicating to their audiences using their personal Twitter accounts. Some of our business customers and prospects do not understand the buzz around social media.

Read More

Tags: business website optimization, social media, small and medium businesses, Inbound marketing, content

Why you should start telling your story online using video

Posted by Rick Lambert on Mon, Jul 04, 2011

Why you should start telling your story online using video

Video is the second largest source of search engine traffic today and continuing to gain momentum. According to comScore, in December 2010, 178 million people watched 33.2 billion videos, with the average viewer watching 187 videos per month in the U.S.

Marketing your business online is a powerful way to reach local customers searching for products and services to meet their needs and solve their problems. The Internet is the number one tool that consumers are using to find local products and services to meet these needs. Today, millions of consumers will find what they are looking for online using search engines such as Google, Yahoo, Bing and Youtube. But will they find your business?

Read More

Tags: lead generation, video, content, SEO

Subscribe via E-mail

describe the image

Posts by category

Stay Connected - Follow Us