At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

The Must-Know 4 New SEO Trends

Posted by Rick Lambert on Thu, May 09, 2013

The SEO world is constantly changing to accommodate our increasingly digital world. While traditional inbound marketing tactics such as indexing, link building, and on-page content is incredibly effective today at driving qualified traffic, it's important to stay ahead of the next wave of SEO trends.

Search Engine Watch recently highlighted some areas where brands should focus on expanding their SEO efforts to be successful in the future. Some may refer to these areas of opportunity as "new school SEO," and we've shared a few of these areas for growth with you below:

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Tags: content based marketing, qualified leads, search engine optimization, local search, SEO

How to Develop SEO Friendly Website Content

Posted by Rick Lambert on Tue, Apr 16, 2013

The world of Search Engine Optimization (SEO) is constantly evolving, and long gone are the days of creating webpages specifically for search engines and link building without the consideration of the content being linked to. In order to drive organic leads to your website in today's day and age, you need to create high quality content and more of it to implement a successful SEO strategy.

How has the standard of content changed?
For the best results, you need to create original content that is engaging, relevant, and resourceful to your target audience on a regular basis. Search engine algorithms are designed to rank new and fresh content higher on results pages, requiring businesses that want to rank well to make a full-time commitment to an SEO strategy. Search engines consider the quality of the content shared to be just as important with how often it is created. Ideally, the content that you create should entice your fans to share it socially with their networks, therefore helping to expand your online reach.

What type of content should you be creating?
This is probably one of the most common questions that businesses have, and the answer is that it all depends on your industry and target audience. For example, if you are marketing to a younger demographic, using images and "cool" infographics filled with need-to-know information can be extremely effective in increasing shares of your content online.

A helpful tip for assisting with your content marketing strategy is to look at what your competitors are doing online. Which keywords is your target audience typing into search engines to be directed to your competitors' websites? What type of content are they sharing and which content seems to be getting the best results in terms of "likes”, shares, and engagement? By performing a thorough competitive analysis, your goal is to look for gaps for content that works.

Fortunately, you have some helpful Internet marketing tools at your fingertips to assist your business with its SEO strategy, and we wanted to highlight a few of them for you below:

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Tags: content based marketing, content creation, search engine optimization, Social Media Marketing

The Acronyms of Inbound Marketing

Posted by Rick Lambert on Thu, Feb 28, 2013

In the world of social media marketing, there are a number of confusing acronyms that are casually thrown around as if everyone understood their meanings. As a business owner, not being aware of the meanings of these abbreviations can cause some disconnect between the various departments of your company. To assist in decoding these common inbound marketing terms, we have outlined some of the most popular acronyms used in the industry below:

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Tags: content based marketing, online marketing, email marketing, Inbound marketing

How to Generate Leads with E-mail Marketing

Posted by Rick Lambert on Thu, Nov 15, 2012

One of the unanswerable questions since the dawn of computers has been: where do my emails go when I click ‘send’ and they never arrive in the reader’s inbox?

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Tags: content based marketing, online marketing, email marketing, Inbound marketing

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