At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

How to Develop SEO Friendly Website Content

Posted by Rick Lambert on Tue, Apr 16, 2013

The world of Search Engine Optimization (SEO) is constantly evolving, and long gone are the days of creating webpages specifically for search engines and link building without the consideration of the content being linked to. In order to drive organic leads to your website in today's day and age, you need to create high quality content and more of it to implement a successful SEO strategy.

How has the standard of content changed?
For the best results, you need to create original content that is engaging, relevant, and resourceful to your target audience on a regular basis. Search engine algorithms are designed to rank new and fresh content higher on results pages, requiring businesses that want to rank well to make a full-time commitment to an SEO strategy. Search engines consider the quality of the content shared to be just as important with how often it is created. Ideally, the content that you create should entice your fans to share it socially with their networks, therefore helping to expand your online reach.

What type of content should you be creating?
This is probably one of the most common questions that businesses have, and the answer is that it all depends on your industry and target audience. For example, if you are marketing to a younger demographic, using images and "cool" infographics filled with need-to-know information can be extremely effective in increasing shares of your content online.

A helpful tip for assisting with your content marketing strategy is to look at what your competitors are doing online. Which keywords is your target audience typing into search engines to be directed to your competitors' websites? What type of content are they sharing and which content seems to be getting the best results in terms of "likes”, shares, and engagement? By performing a thorough competitive analysis, your goal is to look for gaps for content that works.

Fortunately, you have some helpful Internet marketing tools at your fingertips to assist your business with its SEO strategy, and we wanted to highlight a few of them for you below:

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Tags: content based marketing, content creation, search engine optimization, Social Media Marketing

The Ultimate Link Building Guide to Boost SEO

Posted by Rick Lambert on Thu, Mar 21, 2013

There is no question that link building is one of the most effective ways to boost SEO and gain leads. However, when working links into content, all too often generic links are used, which can actually have negative repercussions on your SEO strategy. A generic link refers to a bland phrase or description used to describe the page you’re linking to and does not include the keywords that search engines look for to improve your page rank. Some of the most popular generic links include "click here," "read more", and "visit website." We're all guilty of occasionally using these vague link descriptions, which is why we wanted to share some helpful tips for creating strong links:

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Tags: content creation, search engine optimization, generate qualified leads, link building, SEO keywords

Search Engine Optimization Mistakes You Could be Making

Posted by Rick Lambert on Thu, Mar 07, 2013

Search Engine Optimization (SEO) has become one of the most popular buzzwords in the inbound marketing industry for a rightful reason: it's one of the most effective ways to organically drive traffic to your company's webpage through natural search. There's nothing new about SEO. It's been around for 13 years and will continue to be a useful inbound marketing tactic as long as companies focus on creating quality content that is relevant to its audience. Unfortunately, many businesses fail to execute this strategy by making these common SEO mistakes:

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Tags: content creation, optimize your website, long tail keywords, search engine optimization

How to Make your Digital Marketing More Personal

Posted by Rick Lambert on Fri, Feb 08, 2013

If you've ever purchased anything on Amazon, you can appreciate the prompt follow-up email with a list of other suggested items that you may like based off of your purchase history.  While this might not be a good thing for your wallet, Amazon's personalized approach of sharing items similar to those that you have previously purchased makes it tempting for you to buy again.

Implementing inbound marketing tactics is key to the success of your company, and incorporating personalization into your marketing strategy is one of the most effective ways to do this.  Discussed below are some best practices for a personalized marketing campaign:

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Tags: content creation, marketing automation, personalization marketing, buyer persona

See How Easily You Can Perfect Your SEO Strategy

Posted by Rick Lambert on Thu, Jan 17, 2013
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Tags: content creation, optimize your website, long tail keywords, search engine optimization

Broadcast Yourself: How to Gain Leads with YouTube

Posted by Rick Lambert on Fri, Jan 04, 2013
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Tags: content creation, lead generation, video marketing, youtube videos

A/B Testing: The Science of Marketing

Posted by Rick Lambert on Thu, Dec 13, 2012
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Tags: content creation, lead generation, A/B testing, call to action, effective marketing strategy

Newsjacking Part 2: How to

Posted by Rick Lambert on Fri, Sep 21, 2012

Now that we're all well versed in Newsjacking, we've got great news: it is surprisingly easy. Luckily there's an easy to follow 6-step method to newsjack like a pro:

Easy Step #1: Create Alerts
The majority of the effort of being a newsjacker comes from having to regularly comb through news sources to find the gem you need. Our advice? Don't. Let Google and other networks do it or you. Utilize Google news alerts by creating alerts for specific keywords in your industry and other industries. If you're old school and like a challenge, then setup an RSS feed with the major news stations—since the big ones have the resources to get news first. If you want to be truly professional and stealthy, then use social media monitoring tools to come up with trending topics.

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Tags: content creation, viral marketing, Social Media Marketing, newsjacking, SEO, how to newsjack

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