At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

Avoid these Common Marketing Automation Mistakes

Posted by Rick Lambert on Tue, Jun 04, 2013

Marketing automation is one of the hottest ways to drive more qualified traffic to your business, and industry revenue is expected to grow by more than 50 percent in this area in 2013. Essentially, the term "marketing automation" refers to software platforms that businesses can utilize to perform automated repetitive tasks such as email marketing, cross-sell based marketing, and managing e-commerce tasks such as online shopping carts. If it's implemented correctly, marketing automation can make a significant contribution to your company's bottom line; however, all too often it is done the wrong way.

HubSpot shares some examples of companies that missed the mark on their marketing automation strategies, and hopefully you can learn from these mistakes:

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Tags: digital marketing, marketing automation software, marketing automation, content marketing, automate marketing

Inbound Marketing Lessons You Learned in Preschool

Posted by Rick Lambert on Wed, Apr 10, 2013

With so many factors to consider when it comes to social media marketing, it can be easy to become overwhelmed; however, if you break down the essentials of online marketing into Fisher Price terms, you will see that you learned many of the critical components on your preschool playground. What it really comes down to is showing your online followers that you care and can empathize with what they may be going through. Brands that take the time to truly hear what their customers want versus using social media for annoying push marketing efforts, rattling off lengthy sales pitches, and making it all about "me, me, me," tend to be more successful with their online marketing strategies.

Here are some ways that you can successfully employ some of your earliest lessons in socialization to your social media marketing efforts:

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Tags: Inbound marketing, Social Media Marketing, effective marketing strategy, content marketing

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