At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

Engaging Inbound Leads: Here Are The Secrets!

Posted by Rick Lambert on Tue, Dec 01, 2015
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Tags: lead generating, elite sales reps, convert leads, qualified leads, Inbound marketing, lead nurturing, advanced content, best practices for sales success, lead conversion, how to generate leads

Make it An Inside Job: Find Your Customer Champion!

Posted by Rick Lambert on Tue, Aug 25, 2015

Do you have enough customer champions to propel your business forward?

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Tags: lead generation, convert leads, ROI, generating leads, build trust as a salesperson

How to Convert Leads like a Pro using Landing Pages

Posted by Rick Lambert on Tue, Aug 21, 2012

Why do some pages get higher rankings than others? And why do top brands always rank the highest?

The simple answer, they have the money to pay for it. They pay large amounts of money to the pros to do a number of internet-marketing tasks for them—one of which is optimizing their landing pages. When landing pages are optimized by the pros they contain all the elements that are needed to attract Google's crawlers, refer traffic and eventually convert surfers into customers.

To help you optimize your landing page like a pro we've put together 11 tips and formed an easy-to-follow How-To:

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Tags: Landing page, convert leads, call to action, SMM, CTA, Social Media Marketing, Social Media Best Practices

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