At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

The 20 CTA Do's and Don'ts to Live By (Part 2 of 2)

Posted by Rick Lambert on Mon, May 27, 2013
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Tags: digital marketing, buyer personas, Inbound marketing, sales funnel, call to action, CTA

The 20 CTA Do's and Don'ts to Live By (Part 1 of 2)

Posted by Rick Lambert on Wed, May 22, 2013
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Tags: digital marketing, Toronto Inbound Marketing Agency, buyer personas, Inbound marketing, sales funnel, call to action, CTA

The Most Boring Content of All Time: A How-To

Posted by Rick Lambert on Fri, Aug 24, 2012

If you want your business blog to sound like the marketing equivalent of legalese, read on. If you don't—also, read on.

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Tags: Landing page, business website optimization, blog, call to action, CTA, Social Media Marketing, Social Media Best Practices

How to Convert Leads like a Pro using Landing Pages

Posted by Rick Lambert on Tue, Aug 21, 2012

Why do some pages get higher rankings than others? And why do top brands always rank the highest?

The simple answer, they have the money to pay for it. They pay large amounts of money to the pros to do a number of internet-marketing tasks for them—one of which is optimizing their landing pages. When landing pages are optimized by the pros they contain all the elements that are needed to attract Google's crawlers, refer traffic and eventually convert surfers into customers.

To help you optimize your landing page like a pro we've put together 11 tips and formed an easy-to-follow How-To:

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Tags: Landing page, convert leads, call to action, SMM, CTA, Social Media Marketing, Social Media Best Practices

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