The business world today is more competitive than ever. If your traditional marketing isn't giving you the results you're looking for, consider investing in digital marketing. Digital marketing offers small businesses many benefits that can help level the playing field, grow your business, and increase brand awareness.
At the goal line
Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.
Since 1963, the United States has celebrated National Small Business Week, which honors the contributions of America's entrepreneurs and small businesses. The country's economy is heavily driven by small business, with more than 50 percent of the American population either running or working for a small business.
This year's National Small Business Week took place June 17th through June 21st and consisted of motivational speakers, panels, breakout sessions, webinars, Google+ hangouts, and more. The weeklong agenda of activities began in Redmond, Washington and concluded in Washington DC; meanwhile, anyone interested in small business could easily tune in on the Internet. This week provided some extremely useful information for small-to-medium sized businesses, which is why we wanted to share some of the biggest takeaways from the event as they pertain to the world of digital marketing: