At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

4 Ways Your Target Market is Avoiding You (and How to Overcome Them)

Posted by Rick Lambert on Wed, Feb 27, 2013

Back when life was simple, businesses were able to easily reach their target markets through radio advertisements, TV commercials, and direct mail; however, we all know that life has since changed with the invention of advertisement blockers such as DVR, satellite radio, and the Internet.  It's seems as though there is a tool or app to block out nearly every interruptive advertisement out there, and we can expect to see even more of these hit the market in 2013.  Just to demonstrate the impact that these advertisement blockers can have on your business's marketing plan, Hubspot shares a lengthy list of the most popular modern technologies that keep you from reaching your target audience, and we have listed a few of these marketing blockers below:

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Tags: effective marketing, Inbound marketing, interruption marketing, target market

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