At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

Harness the Power of Online Video for Your Business

Posted by Rick Lambert on Fri, Dec 05, 2014

Online video has been growing in popularity for quite a few years now. As more homes and businesses have installed hi-speed Internet access, the number of videos online has exploded.  If you’re looking for a great way to educate website visitors or promote your product or service, it's time to consider video.

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Tags: company website, video, video marketing, youtube videos, website optimization, effective marketing strategy

How to Market to Generation C: The YouTube Generation

Posted by Rick Lambert on Wed, May 29, 2013

While we have grouped previous generations into consumer age groups such as the Baby Boomers (born between 1946 and 1964) and Millennials (born between 1980 and 2000), Generation C is a new rising force in consumer culture that is more of a mindset than an age group. The "C" stands for Content, and anyone that even possesses an ounce of creativity will likely fall into this group. This group of consumers places importance upon creation, curation, connection, and community, which makes it only natural that they be categorized as the "YouTube Generation."

According to Google Think Insights, members of the YouTube Generation share the following eight characteristics:

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Tags: generation C, Inbound marketing, youtube generation, Social Media Marketing, effective marketing strategy

Inbound Marketing Lessons You Learned in Preschool

Posted by Rick Lambert on Wed, Apr 10, 2013

With so many factors to consider when it comes to social media marketing, it can be easy to become overwhelmed; however, if you break down the essentials of online marketing into Fisher Price terms, you will see that you learned many of the critical components on your preschool playground. What it really comes down to is showing your online followers that you care and can empathize with what they may be going through. Brands that take the time to truly hear what their customers want versus using social media for annoying push marketing efforts, rattling off lengthy sales pitches, and making it all about "me, me, me," tend to be more successful with their online marketing strategies.

Here are some ways that you can successfully employ some of your earliest lessons in socialization to your social media marketing efforts:

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Tags: Inbound marketing, Social Media Marketing, effective marketing strategy, content marketing

A/B Testing: The Science of Marketing

Posted by Rick Lambert on Thu, Dec 13, 2012
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Tags: content creation, lead generation, A/B testing, call to action, effective marketing strategy

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