At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

The Acronyms of Inbound Marketing

Posted by Rick Lambert on Thu, Feb 28, 2013

In the world of social media marketing, there are a number of confusing acronyms that are casually thrown around as if everyone understood their meanings. As a business owner, not being aware of the meanings of these abbreviations can cause some disconnect between the various departments of your company. To assist in decoding these common inbound marketing terms, we have outlined some of the most popular acronyms used in the industry below:

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Tags: content based marketing, online marketing, email marketing, Inbound marketing

How to Generate Leads with E-mail Marketing

Posted by Rick Lambert on Thu, Nov 15, 2012

One of the unanswerable questions since the dawn of computers has been: where do my emails go when I click ‘send’ and they never arrive in the reader’s inbox?

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Tags: content based marketing, online marketing, email marketing, Inbound marketing

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