At the goal line
Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.
When you think of social networking, popular sites such as Facebook and Twitter are usually the first that come to mind. For your business, however, LinkedIn should be a bookmarked social media site for expanding your online reach and positioning yourself as an industry expert. LinkedIn can offer your business some extremely effective ways to generate qualified leads, and one way that you can accomplish this is through LinkedIn Groups.
As a business owner, you understand the importance of being viewed as a thought leader by peers in your industry. LinkedIn Groups provide you with the perfect opportunity to connect with other thought leaders and share your content with this highly targeted group. In order to build authority for your brand and attract more qualified leads, Social Media Today offers the following tips for using LinkedIn Groups: