There is no question that link building is one of the most effective ways to boost SEO and gain leads. However, when working links into content, all too often generic links are used, which can actually have negative repercussions on your SEO strategy. A generic link refers to a bland phrase or description used to describe the page you’re linking to and does not include the keywords that search engines look for to improve your page rank. Some of the most popular generic links include "click here," "read more", and "visit website." We're all guilty of occasionally using these vague link descriptions, which is why we wanted to share some helpful tips for creating strong links:
At the goal line
Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.
Whether you’re new to inbound marketing or already immersed like mad in content creation and lead generation, you’ve probably heard one word (one acronym, really) repeated over and over: SEO. “You gotta get your SEO in place,” people tell you.