At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

Why Digital Marketing is Right for Your Business

Posted by Rick Lambert on Tue, Apr 30, 2019

The business world today is more competitive than ever. If your traditional marketing isn't giving you the results you're looking for, consider investing in digital marketing. Digital marketing offers small businesses many benefits that can help level the playing field, grow your business, and increase brand awareness.

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Tags: digital marketing, small and medium businesses, digital marketing strategy, IN2communications

Is Your Website Speed Hurting Your Success?

Posted by Rick Lambert on Tue, Mar 19, 2019

There are so many things to consider when planning a website. While having an aesthetically pleasing design, winning content, and search engine optimization (SEO) can help drive your success, visitors may not stick around if your site's performance and speed are subpar. The latest algorithms from Google also factor in speed when determining page rankings, making it imperative that your site is optimized to remain near the top of the search list. Read on to learn what may be slowing down your website and how to measure its speed. 

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Tags: small and medium businesses, optimize your website, IN2communications, website speed

Why Your Small Business Needs to Make SEO a Priority

Posted by Rick Lambert on Thu, Feb 28, 2019

Thanks to the Internet, over 80% of consumers now research business products and services online before making a purchase decision. Therefore, if your business doesn't have an online presence, chances are you may be missing out on opportunities to be considered when your ideal buyers are in the “buying window”. 

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Tags: small and medium businesses, local SEO, SEO, organic seo, IN2communications

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