Has video marketing become part of your marketing toolkit? Maybe you’re still not sure it’s worth the investment. Or perhaps you’re not sure where to begin. Video marketing is one of the most versatile and effective marketing tools out there, and if you want to stand out from the pack it’s critical to incorporate it into your overall marketing strategy.
At the goal line
Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.
The business world today is more competitive than ever. If your traditional marketing isn't giving you the results you're looking for, consider investing in digital marketing. Digital marketing offers small businesses many benefits that can help level the playing field, grow your business, and increase brand awareness.
There are so many things to consider when planning a website. While having an aesthetically pleasing design, winning content, and search engine optimization (SEO) can help drive your success, visitors may not stick around if your site's performance and speed are subpar. The latest algorithms from Google also factor in speed when determining page rankings, making it imperative that your site is optimized to remain near the top of the search list. Read on to learn what may be slowing down your website and how to measure its speed.
Thanks to the Internet, over 80% of consumers now research business products and services online before making a purchase decision. Therefore, if your business doesn't have an online presence, chances are you may be missing out on opportunities to be considered when your ideal buyers are in the “buying window”.