At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

Engaging Inbound Leads: Here Are The Secrets!

Posted by Rick Lambert on Tue, Dec 01, 2015
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Tags: lead generating, elite sales reps, convert leads, qualified leads, Inbound marketing, lead nurturing, advanced content, best practices for sales success, lead conversion, how to generate leads

How to Market to Generation C: The YouTube Generation

Posted by Rick Lambert on Wed, May 29, 2013

While we have grouped previous generations into consumer age groups such as the Baby Boomers (born between 1946 and 1964) and Millennials (born between 1980 and 2000), Generation C is a new rising force in consumer culture that is more of a mindset than an age group. The "C" stands for Content, and anyone that even possesses an ounce of creativity will likely fall into this group. This group of consumers places importance upon creation, curation, connection, and community, which makes it only natural that they be categorized as the "YouTube Generation."

According to Google Think Insights, members of the YouTube Generation share the following eight characteristics:

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Tags: generation C, Inbound marketing, youtube generation, Social Media Marketing, effective marketing strategy

The 20 CTA Do's and Don'ts to Live By (Part 2 of 2)

Posted by Rick Lambert on Mon, May 27, 2013
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Tags: digital marketing, buyer personas, Inbound marketing, sales funnel, call to action, CTA

The 20 CTA Do's and Don'ts to Live By (Part 1 of 2)

Posted by Rick Lambert on Wed, May 22, 2013
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Tags: digital marketing, Toronto Inbound Marketing Agency, buyer personas, Inbound marketing, sales funnel, call to action, CTA

The 5 Questions to Ask Potential Inbound Marketing Agencies

Posted by Rick Lambert on Wed, May 15, 2013

As online marketing becomes a necessity for businesses, there are a number of agencies with self-proclaimed "social media experts" on staff to outsource this aspect of your marketing efforts to. An experienced and reputable inbound marketing agency can help to ensure that online marketing for your business is implemented efficiently and strategically to drive more qualified traffic to your website. 

Of course, you shouldn't hire just anyone for the job, which is why we wanted to share some helpful tips to consider when hiring an inbound marketing agency courtesy of HubSpot:

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Tags: online marketing, search engine marketing, social media trends, Inbound marketing, SEO, SEM

The 2013 State of Inbound Marketing Highlights

Posted by Rick Lambert on Mon, May 13, 2013

For the past five years, HubSpot has performed an annual review of inbound marketing trends and tactics to help gauge where the industry is headed and highlight areas of opportunity. Inbound marketing can be best defined as a holistic approach to marketing that utilizes strategies and techniques to help drive a specified target audience to a particular business. 

The 2013 State of Inbound Marketing Report prepared by HubSpot includes information compiled from over 3300 marketers from 128 different countries. While you can download the 164-page report and read it in its entirety, we wanted to provide you with a summarized version of the current state of inbound marketing. And, since your inbound marketing agency should be a straight shooter and a trusted partner, we're going to tell you the good, the bad, and the downright ugly:

So, let's start with the good....

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Tags: digital marketing, marketing trends, Inbound marketing, ROI, call to action, hubspot

The 10 Most Important Marketing Key Performance Indicators (KPI)

Posted by Rick Lambert on Thu, May 02, 2013

In order to implement an effective inbound marketing strategy, you need to be able measure your success. Fortunately, in the content marketing world, there are a number of tools available to help you track your progress and make necessary tweaks along the way. The three most common ways to review your strategy is to take a look at sales revenue, leads, and cost per acquisition as they pertain to your inbound marketing efforts; however, this broad information can sometimes be misleading. 

To be the most definitive with measuring your online marketing success, we're sharing the 10 most important marketing key performance indicators (KPI) that you should be tracking:

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Tags: Inbound marketing, Marketing KPI, lead conversion, Marketing Key performance Indicators

10 Tips to Quick Inbound Marketing Results Part 2 of 2

Posted by Rick Lambert on Tue, Apr 23, 2013

For most companies, implementing a marketing strategy is an exciting, promising time albeit a long road. However, with Inbound Marketing, we've provided 10 tips to marketing strategies that provide quick results. For the first five, refer to our blog 10 Tips to Quick Inbound Marketing Results

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Tags: digital marketing, A/B testing, Inbound marketing, call to action, SEO, SEM

10 Tips to Quick Inbound Marketing Results Part 1 of 2

Posted by Rick Lambert on Fri, Apr 19, 2013

Social media has ushered us into an age where most of us are connected to each other and to businesses on a multi-platform level.  If you have Facebook you probably have Twitter.  If you have Twitter, you probably have Instagram.  If you have Instagram, you probably have a blog. And if you have a blog (or, at the very least follow one), you probably have LinkedIn.

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Tags: digital marketing, A/B testing, search engine marketing, Inbound marketing, search engine optimization, call to action

10 Ways to Sabotage Your Inbound Marketing

Posted by Rick Lambert on Sat, Apr 13, 2013

With the world continuously evolving into a more digital place, it is clear that businesses need to embrace online marketing to be able to reach their target audiences. Just because everyone else is doing it though doesn't mean that they're necessarily doing it correctly. Instead of jumping off the plank into the sea of social media with your hands tied, you can partner with an inbound marketing agency to make sure that your social media efforts are implemented and managed effectively for the best results.

When it comes to Social Media Optimization, be sure to avoid these 10 common inbound marketing mistakes:

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Tags: website content, lead generation, marketing strategy, Inbound marketing, Social Media Marketing

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