At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

Inbound Marketing and the Purchase Loop

Posted by Rick Lambert on Tue, Mar 12, 2013

There's no question that adopting an effective inbound/online marketing strategy is essential for growing your business this day and age. Your online visitors and customers are constantly turning to the Internet to research and gain information about a product or service, and your brand needs to be there to capture their attention.

Over a century before the concept of the World Wide Web came about, Elias St. Elmo Lewis developed the Purchase Funnel in 1898, which creates a general sales pathway for converting a prospect to a customer. Interestingly enough, the four key components that make up this Purchase Funnel--awareness, interest, desire, and action--still play an integral role in today's inbound marketing strategies.

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Tags: landing pages, Inbound marketing, search engine optimization, purchase loop

6 Website Must Haves To Start Generating Leads

Posted by Rick Lambert on Wed, Jul 18, 2012

How to convert your website into a sales and marketing machine

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Tags: blogging, online marketing, landing pages, search engine optimization, call to action buttons, content, Social Media Marketing, SEO, web 2.0

Why your website is not generating qualified sales leads – 4 Tips

Posted by Rick Lambert on Wed, Aug 03, 2011

So you started your blog, you're active on social media, your site is optimized for search engines, and the results are great. You're seeing more traffic on your website than ever before. There's only one problem: All that traffic to your site isn't leading to any new business. People are visiting your site, but those visits aren't leading to new customers -- or even new sales leads. What do you do?

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Tags: business website optimization, landing pages, Inbound marketing, calls to action

Considering a website re-design? 5 tips to keep you focused

Posted by Rick Lambert on Wed, Jul 27, 2011

Your website is the single most important marketing element for your business today. You only have one chance to make a first impression.

If you think about it for a moment you may think of your website a little differently. If you meet someone for the first time at an event, tradeshow or if you are interviewing a potential employee, you make up your mind up fairly quickly about the individual, particularly if it’s a bad impression. Common courtesy and etiquette may keep you engaged with this individual for longer than you intend if you did get a negative impression.

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Tags: lead generation, business website optimization, company website, landing pages, website re-design

3 Ways Inbound Marketing Helps Increase Website Leads

Posted by Rick Lambert on Fri, Jun 24, 2011

Your website can be one of your most valuable sources of leads but for many businesses out there, their website isn’t performing as it could be.  That’s where inbound marketing comes in – but how does it help you increase your leads?

1. Website Optimization   

The more effectively you optimize each page of your website for keywords, the more effectively you’ll pull in traffic through Google.  The more traffic you have, the more leads you can get.

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Tags: landing pages, Inbound marketing, calls to action, website optimization, Blogs

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