At the goal line
Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.
In order to implement an effective inbound marketing strategy, you need to be able measure your success. Fortunately, in the content marketing world, there are a number of tools available to help you track your progress and make necessary tweaks along the way. The three most common ways to review your strategy is to take a look at sales revenue, leads, and cost per acquisition as they pertain to your inbound marketing efforts; however, this broad information can sometimes be misleading.
To be the most definitive with measuring your online marketing success, we're sharing the 10 most important marketing key performance indicators (KPI) that you should be tracking:
In an effort to make the most of your online marketing efforts, you need to invest in a website for your business that will help drive marketing qualified lead (MQL) traffic to your page and encourage reconversions. Partnering with an experienced inbound marketing agency can help you optimize your website to assist with the lead conversion process. We’re sharing some additional ways that you can enhance your website to help improve its ability to convert online visitors to customers: