At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

Engaging Inbound Leads: Here Are The Secrets!

Posted by Rick Lambert on Tue, Dec 01, 2015
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Tags: lead generating, elite sales reps, convert leads, qualified leads, Inbound marketing, lead nurturing, advanced content, best practices for sales success, lead conversion, how to generate leads

The 10 Most Important Marketing Key Performance Indicators (KPI)

Posted by Rick Lambert on Thu, May 02, 2013

In order to implement an effective inbound marketing strategy, you need to be able measure your success. Fortunately, in the content marketing world, there are a number of tools available to help you track your progress and make necessary tweaks along the way. The three most common ways to review your strategy is to take a look at sales revenue, leads, and cost per acquisition as they pertain to your inbound marketing efforts; however, this broad information can sometimes be misleading. 

To be the most definitive with measuring your online marketing success, we're sharing the 10 most important marketing key performance indicators (KPI) that you should be tracking:

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Tags: Inbound marketing, Marketing KPI, lead conversion, Marketing Key performance Indicators

How to Get Higher Lead Conversion Rates in 8 Easy Steps

Posted by Rick Lambert on Tue, Apr 30, 2013

In an effort to make the most of your online marketing efforts, you need to invest in a website for your business that will help drive marketing qualified lead (MQL) traffic to your page and encourage reconversions. Partnering with an experienced inbound marketing agency can help you optimize your website to assist with the lead conversion process. We’re sharing some additional ways that you can enhance your website to help improve its ability to convert online visitors to customers:

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Tags: lead generating, e-books, whitepapers, lead nurturing, call to action, advanced content, lead conversion

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