At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

Make it An Inside Job: Find Your Customer Champion!

Posted by Rick Lambert on Tue, Aug 25, 2015

Do you have enough customer champions to propel your business forward?

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Tags: lead generation, convert leads, ROI, generating leads, build trust as a salesperson

5 Best Practices For Sales Success

Posted by Rick Lambert on Tue, Jun 30, 2015

Being a sales professional doesn’t not have to be hard. If you have a great product and a little determination, there’s no reason you can’t build a successful career. However, some salespeople tend to make their sales process more difficult than it needs to be.

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Tags: lead generation, build trust as a salesperson, best practices

How to Use SlideShare to Generate Leads

Posted by Rick Lambert on Thu, Jun 06, 2013

If you're not currently familiar with SlideShare, it is the world's largest content sharing platform for professionals. According to Social Media Examiner, SlideShare generates five times more traffic from business owners than other popular social media sites like Facebook, Twitter, and YouTube. 

While SlideShare may not be the first social media platform that comes to mind for business owners, here are some ways that your business can use the site to separate yourself from the competition:

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Tags: digital marketing, lead generation, online marketing, SlideShare, how to use Slideshare

10 Ways to Sabotage Your Inbound Marketing

Posted by Rick Lambert on Sat, Apr 13, 2013

With the world continuously evolving into a more digital place, it is clear that businesses need to embrace online marketing to be able to reach their target audiences. Just because everyone else is doing it though doesn't mean that they're necessarily doing it correctly. Instead of jumping off the plank into the sea of social media with your hands tied, you can partner with an inbound marketing agency to make sure that your social media efforts are implemented and managed effectively for the best results.

When it comes to Social Media Optimization, be sure to avoid these 10 common inbound marketing mistakes:

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Tags: website content, lead generation, marketing strategy, Inbound marketing, Social Media Marketing

Broadcast Yourself: How to Gain Leads with YouTube

Posted by Rick Lambert on Fri, Jan 04, 2013
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Tags: content creation, lead generation, video marketing, youtube videos

A/B Testing: The Science of Marketing

Posted by Rick Lambert on Thu, Dec 13, 2012
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Tags: content creation, lead generation, A/B testing, call to action, effective marketing strategy

The Sales Funnel: Are you Marketing to Every Buying Stage?

Posted by Rick Lambert on Thu, Dec 06, 2012
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Tags: lead generation, buying cycle, lead nurturing, buying stage, the funnel approach

How to Generate LinkedIn Leads in 10 Easy Steps

Posted by Rick Lambert on Mon, Aug 27, 2012
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Tags: lead generation, qualified leads, linkedin apps, Social Media Marketing, social media engagement, linkedin, linkedin groups

Why your business should do an annual website audit (Part 2)

Posted by Rick Lambert on Thu, Sep 01, 2011

In our recent Website Audit Part 1 post we discussed why your business website is so important today and the why you should do an annual website audit.

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Tags: lead generation, website audit, business website optimization, social media, Inbound marketing, ROI, website re-design, content

Why your business should do an annual website audit (Part1)

Posted by Rick Lambert on Thu, Aug 18, 2011

People are researching, sharing information and making buying decisions very differently than they used to just a few years ago.  Today people use internet search engines such as Google, Yahoo and Bing to research, gather information and communicate with third party sources about most products and services they intend to purchase.  How many times did you use Google today to search for something?

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Tags: lead generation, website audit, small and medium businesses, Inbound marketing, calls to action, content, website optimization

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