Do you have enough customer champions to propel your business forward?
At the goal line
Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.
Being a sales professional doesn’t not have to be hard. If you have a great product and a little determination, there’s no reason you can’t build a successful career. However, some salespeople tend to make their sales process more difficult than it needs to be.
If you're not currently familiar with SlideShare, it is the world's largest content sharing platform for professionals. According to Social Media Examiner, SlideShare generates five times more traffic from business owners than other popular social media sites like Facebook, Twitter, and YouTube.
While SlideShare may not be the first social media platform that comes to mind for business owners, here are some ways that your business can use the site to separate yourself from the competition:
With the world continuously evolving into a more digital place, it is clear that businesses need to embrace online marketing to be able to reach their target audiences. Just because everyone else is doing it though doesn't mean that they're necessarily doing it correctly. Instead of jumping off the plank into the sea of social media with your hands tied, you can partner with an inbound marketing agency to make sure that your social media efforts are implemented and managed effectively for the best results.
When it comes to Social Media Optimization, be sure to avoid these 10 common inbound marketing mistakes:
In our recent Website Audit Part 1 post we discussed why your business website is so important today and the why you should do an annual website audit.
People are researching, sharing information and making buying decisions very differently than they used to just a few years ago. Today people use internet search engines such as Google, Yahoo and Bing to research, gather information and communicate with third party sources about most products and services they intend to purchase. How many times did you use Google today to search for something?