At the goal line
Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.
The start of a new year offers a clean slate and provides the perfect opportunity to establish personal and professional goals. Remember if, you’re looking at your customers on LinkedIn, chances are they are looking at you too!
Often, when building a business all of your effort goes into making your company or employer stand out from the competition. But equally important in the business world is keeping your persona front and centre. LinkedIn is an excellent way to promote yourself as a thought leader in your field. With over 175 million members and new members joining at the rate of one every two seconds, LinkedIn is an effective tool, if you understand how it works.
When you think of social networking, popular sites such as Facebook and Twitter are usually the first that come to mind. For your business, however, LinkedIn should be a bookmarked social media site for expanding your online reach and positioning yourself as an industry expert. LinkedIn can offer your business some extremely effective ways to generate qualified leads, and one way that you can accomplish this is through LinkedIn Groups.
As a business owner, you understand the importance of being viewed as a thought leader by peers in your industry. LinkedIn Groups provide you with the perfect opportunity to connect with other thought leaders and share your content with this highly targeted group. In order to build authority for your brand and attract more qualified leads, Social Media Today offers the following tips for using LinkedIn Groups:
So you've got Shakespearean-quality blog posts, with the humor of Foxworthy and the surprise of Copperfield. Unfortunately none of that matters however if nobody ever sees it. To get people to read your blog it takes work, because let's face it—there are 164 million blogs, and 124 million people reading them. That's 1.3 people to read your blog. Challenge accepted? Fantastic.