At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

The Must-Know 4 New SEO Trends

Posted by Rick Lambert on Thu, May 09, 2013

The SEO world is constantly changing to accommodate our increasingly digital world. While traditional inbound marketing tactics such as indexing, link building, and on-page content is incredibly effective today at driving qualified traffic, it's important to stay ahead of the next wave of SEO trends.

Search Engine Watch recently highlighted some areas where brands should focus on expanding their SEO efforts to be successful in the future. Some may refer to these areas of opportunity as "new school SEO," and we've shared a few of these areas for growth with you below:

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Tags: content based marketing, qualified leads, search engine optimization, local search, SEO

The Top 6 Social Media Trends of 2013

Posted by Rick Lambert on Wed, Feb 06, 2013

As you are revamping your social media marketing plan for 2013, it is important to take a look at how your customer base will be using social networks in the coming year.  Understanding how these social tools are being used will help you to put in place the most effective marketing strategy for your business.  Social Media Examiner recently revealed some of the popular 2013 marketing trends as they pertain to social media, and we would like to share a few of those below:

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Tags: local search, Pinterest for business, Social Media Marketing, mobile marketing

SoLoMo Marketing: Social, Local and Mobile Marketing

Posted by Rick Lambert on Thu, Jan 24, 2013
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Tags: how to get found online, local search, Social Media Marketing, mobile marketing

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