At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

Avoid these Common Marketing Automation Mistakes

Posted by Rick Lambert on Tue, Jun 04, 2013

Marketing automation is one of the hottest ways to drive more qualified traffic to your business, and industry revenue is expected to grow by more than 50 percent in this area in 2013. Essentially, the term "marketing automation" refers to software platforms that businesses can utilize to perform automated repetitive tasks such as email marketing, cross-sell based marketing, and managing e-commerce tasks such as online shopping carts. If it's implemented correctly, marketing automation can make a significant contribution to your company's bottom line; however, all too often it is done the wrong way.

HubSpot shares some examples of companies that missed the mark on their marketing automation strategies, and hopefully you can learn from these mistakes:

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Tags: digital marketing, marketing automation software, marketing automation, content marketing, automate marketing

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