At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

5 Great Reasons to Include a Mobile Strategy in Your Business Plan

Posted by Rick Lambert on Wed, Jan 06, 2016

You don’t have to look far to find people clinging to their mobile devices. Following the mobile phenomenon happening right now in business, web design has taken on a whole new meaning as Internet access has become the number one method of browsing on a hand-held device.

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Tags: website content, mobile search, optimize your website, smart phone marketing, small-medium sized business marketing, mobile marketing

The Top 6 Social Media Trends of 2013

Posted by Rick Lambert on Wed, Feb 06, 2013

As you are revamping your social media marketing plan for 2013, it is important to take a look at how your customer base will be using social networks in the coming year.  Understanding how these social tools are being used will help you to put in place the most effective marketing strategy for your business.  Social Media Examiner recently revealed some of the popular 2013 marketing trends as they pertain to social media, and we would like to share a few of those below:

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Tags: local search, Pinterest for business, Social Media Marketing, mobile marketing

SoLoMo Marketing: Social, Local and Mobile Marketing

Posted by Rick Lambert on Thu, Jan 24, 2013
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Tags: how to get found online, local search, Social Media Marketing, mobile marketing

5 Steps to a Successful Mobile Marketing Strategy

Posted by Rick Lambert on Tue, Dec 18, 2012

Have you heard the one about the mobile phones and the toothbrushes?

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Tags: smart phone marketing, Iphone, android, smartphone apps, blackberry, mobile marketing

Mobile Marketing: Reach your Target Market 24/7

Posted by Rick Lambert on Thu, Nov 29, 2012

Mobile phones make customer access easier, but they also mean that your company needs to become a mobile marketing expert.

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Tags: smart phone marketing, Iphone, android, smartphone apps, blackberry, mobile marketing

Mobile Marketing and Search – Key Trends

Posted by Rick Lambert on Wed, Jul 13, 2011

I just read a recent post by Douglas Karr @douglaskarr entitled Infographic: Mobile Marketing and Advertising, where he reviewed an Infographic put together by Microsoft Tag

The stats shared in the Infographic are compiled from a number of sources listed in their document and are truly fascinating.

For instance, by 2014 mobile internet should take over desktop usage. Or, that the average American spends 2.7 hours per day socializing on their mobile device.

Did you know that 1/3 of Facebook’s 600 million users are accessing their account via their mobile device? Or, that 200 million YouTube videos are viewed on mobile devices and that 50% of Twitters’ 165 million users tweet using their mobile devices?

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Tags: mobile search, business website optimization, SEO, mobile marketing

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