At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

5 Great Reasons to Include a Mobile Strategy in Your Business Plan

Posted by Rick Lambert on Wed, Jan 06, 2016

You don’t have to look far to find people clinging to their mobile devices. Following the mobile phenomenon happening right now in business, web design has taken on a whole new meaning as Internet access has become the number one method of browsing on a hand-held device.

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Tags: website content, mobile search, optimize your website, smart phone marketing, small-medium sized business marketing, mobile marketing

Mobile Marketing and Search – Key Trends

Posted by Rick Lambert on Wed, Jul 13, 2011

I just read a recent post by Douglas Karr @douglaskarr entitled Infographic: Mobile Marketing and Advertising, where he reviewed an Infographic put together by Microsoft Tag

The stats shared in the Infographic are compiled from a number of sources listed in their document and are truly fascinating.

For instance, by 2014 mobile internet should take over desktop usage. Or, that the average American spends 2.7 hours per day socializing on their mobile device.

Did you know that 1/3 of Facebook’s 600 million users are accessing their account via their mobile device? Or, that 200 million YouTube videos are viewed on mobile devices and that 50% of Twitters’ 165 million users tweet using their mobile devices?

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Tags: mobile search, business website optimization, SEO, mobile marketing

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