At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

How to Use SlideShare to Generate Leads

Posted by Rick Lambert on Thu, Jun 06, 2013

If you're not currently familiar with SlideShare, it is the world's largest content sharing platform for professionals. According to Social Media Examiner, SlideShare generates five times more traffic from business owners than other popular social media sites like Facebook, Twitter, and YouTube. 

While SlideShare may not be the first social media platform that comes to mind for business owners, here are some ways that your business can use the site to separate yourself from the competition:

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Tags: digital marketing, lead generation, online marketing, SlideShare, how to use Slideshare

The 5 Questions to Ask Potential Inbound Marketing Agencies

Posted by Rick Lambert on Wed, May 15, 2013

As online marketing becomes a necessity for businesses, there are a number of agencies with self-proclaimed "social media experts" on staff to outsource this aspect of your marketing efforts to. An experienced and reputable inbound marketing agency can help to ensure that online marketing for your business is implemented efficiently and strategically to drive more qualified traffic to your website. 

Of course, you shouldn't hire just anyone for the job, which is why we wanted to share some helpful tips to consider when hiring an inbound marketing agency courtesy of HubSpot:

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Tags: online marketing, search engine marketing, social media trends, Inbound marketing, SEO, SEM

The Top 14 Most Influential Inbound Marketing Blogs

Posted by Rick Lambert on Tue, Mar 05, 2013

The premise of inbound marketing is this: rather than employing aggressive sales tactics, which may repel potential customers, strategies, are employed which make the customer come to you. Creating a visible presence on the web, and drawing customers to it by producing valuable content can accomplish this. For this purpose, blogs, podcasts, e-newsletters, SEO and social media marketing are highly effective, as more traditional marketing methods are becoming less effective.

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Tags: digital marketing, online marketing, Inbound marketing, social media tools, best practices

The Acronyms of Inbound Marketing

Posted by Rick Lambert on Thu, Feb 28, 2013

In the world of social media marketing, there are a number of confusing acronyms that are casually thrown around as if everyone understood their meanings. As a business owner, not being aware of the meanings of these abbreviations can cause some disconnect between the various departments of your company. To assist in decoding these common inbound marketing terms, we have outlined some of the most popular acronyms used in the industry below:

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Tags: content based marketing, online marketing, email marketing, Inbound marketing

Humanizing Your Brand: How to Nurture the Relationship

Posted by Rick Lambert on Fri, Dec 21, 2012
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Tags: online marketing, Social Media Marketing, humanize your brand, online persona

How to Generate Leads with E-mail Marketing

Posted by Rick Lambert on Thu, Nov 15, 2012

One of the unanswerable questions since the dawn of computers has been: where do my emails go when I click ‘send’ and they never arrive in the reader’s inbox?

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Tags: content based marketing, online marketing, email marketing, Inbound marketing

The Death of SEO: an Inherent Fallacy

Posted by Rick Lambert on Thu, Aug 02, 2012

 Trying to follow the “death of SEO” debate is like trying to coherently understand an episode of Lost: at first you don't get it, then you think you get it but in the end you end up more confused then when you started. Damn you J. J. Abrams. And damn you Google for turning your updates into a melodramatic telenovela.

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Tags: online marketing, organic marketing, panda algorithm, Inbound marketing, SEO, organic seo, internet marketing, penguin algorithm

6 Website Must Haves To Start Generating Leads

Posted by Rick Lambert on Wed, Jul 18, 2012

How to convert your website into a sales and marketing machine

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Tags: blogging, online marketing, landing pages, search engine optimization, call to action buttons, content, Social Media Marketing, SEO, web 2.0

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