At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

5 Great Reasons to Include a Mobile Strategy in Your Business Plan

Posted by Rick Lambert on Wed, Jan 06, 2016

You don’t have to look far to find people clinging to their mobile devices. Following the mobile phenomenon happening right now in business, web design has taken on a whole new meaning as Internet access has become the number one method of browsing on a hand-held device.

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Tags: website content, mobile search, optimize your website, smart phone marketing, small-medium sized business marketing, mobile marketing

Generate Leads with What's in it For Me Marketing

Posted by Rick Lambert on Thu, Apr 04, 2013

"What's in it for me?" or better known as The WIIFM Factor is the value proposition that you offer to your target audience to persuade them that your product or service is worth their time. All too often, even the most experienced marketers neglect to convey this value proposition to their prospective customers, which therefore results in slow or stagnant sales. To really create that spark of interest and set your brand apart from all of the other marketing messages that consumers are bombarded with daily, you need to address a true need that your customer is faced with.

Writers Digest suggests that in the world of social media, the concept of WIIFM is often forgotten with push marketing efforts that offer little value to the target audience. In order to implement a successful social media marketing strategy, brands need to use their online social media pages to first cultivate strong relationships with their followers before asking for any favors. Just like in a sales call, you will be more successful if you take the time to warm up and build trust with your client first before going into your sale pitch.

An example of a brand that really embraces The WIIFM Factor is Apple. If you look at all of their marketing efforts, everything is aimed at outlining the key benefits of the technology to the everyday user. While they could easily go off on a tangent about how incredible the speed of the processor is on the iPhone 5, they keep it simple and avoid using any technical jargon that could turn off their prospective customers.

On the other hand, brands that address product features versus benefits or neglect to highlight the significance of the product to the user and how it will be helpful in everyday life are at risk of losing the attention of their target audiences. We won't offer up any names, but we bet you can easily think of a few brands that would fall into this category.

To successfully implement The WIIFM Factor in your own marketing efforts via social media, here is what your social media pages should communicate to your online visitors:

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Tags: social media, optimize your website, whats in it for me marketing, Inbound marketing, how to generate leads

Search Engine Optimization Mistakes You Could be Making

Posted by Rick Lambert on Thu, Mar 07, 2013

Search Engine Optimization (SEO) has become one of the most popular buzzwords in the inbound marketing industry for a rightful reason: it's one of the most effective ways to organically drive traffic to your company's webpage through natural search. There's nothing new about SEO. It's been around for 13 years and will continue to be a useful inbound marketing tactic as long as companies focus on creating quality content that is relevant to its audience. Unfortunately, many businesses fail to execute this strategy by making these common SEO mistakes:

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Tags: content creation, optimize your website, long tail keywords, search engine optimization

See How Easily You Can Perfect Your SEO Strategy

Posted by Rick Lambert on Thu, Jan 17, 2013
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Tags: content creation, optimize your website, long tail keywords, search engine optimization

Leverage Google Search Terms to Optimize Your Website

Posted by Rick Lambert on Thu, Oct 11, 2012

Have you ever heard someone say, “I’ll just Yahoo that”? When you’re talking search engines, especially in the context of business, you’re talking Google. The Google search is the gold standard of the web-surfing environment, so the savvier you are on this engine, the better your results can be.

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Tags: how to get on the first page of google, optimize your website, search engine optimization, Google search

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