At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

How to Make your Digital Marketing More Personal

Posted by Rick Lambert on Fri, Feb 08, 2013

If you've ever purchased anything on Amazon, you can appreciate the prompt follow-up email with a list of other suggested items that you may like based off of your purchase history.  While this might not be a good thing for your wallet, Amazon's personalized approach of sharing items similar to those that you have previously purchased makes it tempting for you to buy again.

Implementing inbound marketing tactics is key to the success of your company, and incorporating personalization into your marketing strategy is one of the most effective ways to do this.  Discussed below are some best practices for a personalized marketing campaign:

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Tags: content creation, marketing automation, personalization marketing, buyer persona

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