At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

How to Use Pinterest's Analytics Tool

Posted by Rick Lambert on Tue, Mar 26, 2013

In a recent post regarding the top social media trends of 2013, we discussed how businesses are using Pinterest to generate quality leads and closed sales. According to comScore, Pinterest users typically spend more money, more often, and on more items than on any other mainstream social media site. For this powerful statistic alone, businesses absolutely need to have an active presence on Pinterest; however, keep in mind that Pinterest may not be the ideal marketing outlet for every business or industry. One example of a business that has been wildly successful on Pinterest is Real Simple as the company offers a number of DIY projects that appeal to the typical Pinterest user.

In the past, one of the biggest challenges of using Pinterest for business purposes was measuring the success rate. This has since changed though as Pinterest recently announced the launch of its free analytics tool for all users with a verified business account. By accessing the analytics tool on the top right corner of your screen, you will be presented with a plethora of pretty pictures and powerful data to help you assess how successful your social media marketing strategy is using Pinterest.

The amount of data provided by the new analytics tool can be overwhelming at first, which is why we wanted to take a moment to share what you can learn from these metrics (courtesy of HubSpot):

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Tags: social media analytics, Pinterest for business, Social Media Marketing, pinterest analytics

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