At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

Inbound Marketing and the Purchase Loop

Posted by Rick Lambert on Tue, Mar 12, 2013

There's no question that adopting an effective inbound/online marketing strategy is essential for growing your business this day and age. Your online visitors and customers are constantly turning to the Internet to research and gain information about a product or service, and your brand needs to be there to capture their attention.

Over a century before the concept of the World Wide Web came about, Elias St. Elmo Lewis developed the Purchase Funnel in 1898, which creates a general sales pathway for converting a prospect to a customer. Interestingly enough, the four key components that make up this Purchase Funnel--awareness, interest, desire, and action--still play an integral role in today's inbound marketing strategies.

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Tags: landing pages, Inbound marketing, search engine optimization, purchase loop

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