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Increase Customer Loyalty with Gamification Marketing

Posted by Rick Lambert on Tue, Feb 12, 2013

There is no question that developing an effective social media marketing strategy is essential to the success of your business in this day and age.  However, creating original content for your niche customer base that is both engaging and informative can sometimes be a challenge.  

One strategy to increase customer loyalty and your company's presence on the Internet is to incorporate gamification into your marketing plan.  The idea of gamification is simply to offer rewards and perks to your customers through small challenges.  An excellent example of this is a clothing company that rewards its customers with a free item for getting the most "likes" on a picture of the customer wearing the product.  If implemented correctly, this strategy will help to build a social loyalty scheme, increasing returning customers and referral traffic to your website.  

The idea of using gamification in a marketing strategy is spreading like wildfire because it does produce results.  According to Forbes, 40 percent of the Global 1000 companies by 2015 will use gamification to generate new business and build brand loyalty.  

Listed below are some ways that a business could effectively incorporate gamification into its marketing strategy:

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Tags: Inbound marketing, gamification, gamification marketing, reward based marketing

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