At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

Make it An Inside Job: Find Your Customer Champion!

Posted by Rick Lambert on Tue, Aug 25, 2015

Do you have enough customer champions to propel your business forward?

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Tags: lead generation, convert leads, ROI, generating leads, build trust as a salesperson

The 2013 State of Inbound Marketing Highlights

Posted by Rick Lambert on Mon, May 13, 2013

For the past five years, HubSpot has performed an annual review of inbound marketing trends and tactics to help gauge where the industry is headed and highlight areas of opportunity. Inbound marketing can be best defined as a holistic approach to marketing that utilizes strategies and techniques to help drive a specified target audience to a particular business. 

The 2013 State of Inbound Marketing Report prepared by HubSpot includes information compiled from over 3300 marketers from 128 different countries. While you can download the 164-page report and read it in its entirety, we wanted to provide you with a summarized version of the current state of inbound marketing. And, since your inbound marketing agency should be a straight shooter and a trusted partner, we're going to tell you the good, the bad, and the downright ugly:

So, let's start with the good....

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Tags: digital marketing, marketing trends, Inbound marketing, ROI, call to action, hubspot

Why your business should do an annual website audit (Part 2)

Posted by Rick Lambert on Thu, Sep 01, 2011

In our recent Website Audit Part 1 post we discussed why your business website is so important today and the why you should do an annual website audit.

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Tags: lead generation, website audit, business website optimization, social media, Inbound marketing, ROI, website re-design, content

The ROI of inbound marketing for small and medium sized businesses

Posted by Rick Lambert on Fri, Jul 22, 2011

A common question we get from small and medium sized business owners and their marketing teams when they are evaluating the merits of adopting inbound/online marketing program is - what’s my ROI?

This is a very legitimate question, particularly for businesses owners who have only ever used traditional marketing approaches in the past such as direct mail, print advertising in trade journals or the local newspaper, trade shows, radio and telemarketing to name a few.

Before answering this question however, it’s necessary to step back for a moment and review the benchmark that business owners and their teams will be comparing their new inbound

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Tags: small and medium businesses, Inbound marketing, ROI

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