At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

How to Cope with The Penguin 2.0 Algorithm Update

Posted by Rick Lambert on Fri, May 31, 2013
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Tags: search engine marketing, search engine optimization, google algorithm, penguin 2.0

The 5 Questions to Ask Potential Inbound Marketing Agencies

Posted by Rick Lambert on Wed, May 15, 2013

As online marketing becomes a necessity for businesses, there are a number of agencies with self-proclaimed "social media experts" on staff to outsource this aspect of your marketing efforts to. An experienced and reputable inbound marketing agency can help to ensure that online marketing for your business is implemented efficiently and strategically to drive more qualified traffic to your website. 

Of course, you shouldn't hire just anyone for the job, which is why we wanted to share some helpful tips to consider when hiring an inbound marketing agency courtesy of HubSpot:

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Tags: online marketing, search engine marketing, social media trends, Inbound marketing, SEO, SEM

10 Tips to Quick Inbound Marketing Results Part 1 of 2

Posted by Rick Lambert on Fri, Apr 19, 2013

Social media has ushered us into an age where most of us are connected to each other and to businesses on a multi-platform level.  If you have Facebook you probably have Twitter.  If you have Twitter, you probably have Instagram.  If you have Instagram, you probably have a blog. And if you have a blog (or, at the very least follow one), you probably have LinkedIn.

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Tags: digital marketing, A/B testing, search engine marketing, Inbound marketing, search engine optimization, call to action

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