At the goal line
Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.
The SEO world is constantly changing to accommodate our increasingly digital world. While traditional inbound marketing tactics such as indexing, link building, and on-page content is incredibly effective today at driving qualified traffic, it's important to stay ahead of the next wave of SEO trends.
Search Engine Watch recently highlighted some areas where brands should focus on expanding their SEO efforts to be successful in the future. Some may refer to these areas of opportunity as "new school SEO," and we've shared a few of these areas for growth with you below:
Social media has ushered us into an age where most of us are connected to each other and to businesses on a multi-platform level. If you have Facebook you probably have Twitter. If you have Twitter, you probably have Instagram. If you have Instagram, you probably have a blog. And if you have a blog (or, at the very least follow one), you probably have LinkedIn.
The world of Search Engine Optimization (SEO) is constantly evolving, and long gone are the days of creating webpages specifically for search engines and link building without the consideration of the content being linked to. In order to drive organic leads to your website in today's day and age, you need to create high quality content and more of it to implement a successful SEO strategy.
How has the standard of content changed?
For the best results, you need to create original content that is engaging, relevant, and resourceful to your target audience on a regular basis. Search engine algorithms are designed to rank new and fresh content higher on results pages, requiring businesses that want to rank well to make a full-time commitment to an SEO strategy. Search engines consider the quality of the content shared to be just as important with how often it is created. Ideally, the content that you create should entice your fans to share it socially with their networks, therefore helping to expand your online reach.
What type of content should you be creating?
This is probably one of the most common questions that businesses have, and the answer is that it all depends on your industry and target audience. For example, if you are marketing to a younger demographic, using images and "cool" infographics filled with need-to-know information can be extremely effective in increasing shares of your content online.
A helpful tip for assisting with your content marketing strategy is to look at what your competitors are doing online. Which keywords is your target audience typing into search engines to be directed to your competitors' websites? What type of content are they sharing and which content seems to be getting the best results in terms of "likes”, shares, and engagement? By performing a thorough competitive analysis, your goal is to look for gaps for content that works.
Fortunately, you have some helpful Internet marketing tools at your fingertips to assist your business with its SEO strategy, and we wanted to highlight a few of them for you below:
There is no question that link building is one of the most effective ways to boost SEO and gain leads. However, when working links into content, all too often generic links are used, which can actually have negative repercussions on your SEO strategy. A generic link refers to a bland phrase or description used to describe the page you’re linking to and does not include the keywords that search engines look for to improve your page rank. Some of the most popular generic links include "click here," "read more", and "visit website." We're all guilty of occasionally using these vague link descriptions, which is why we wanted to share some helpful tips for creating strong links:
There's no question that adopting an effective inbound/online marketing strategy is essential for growing your business this day and age. Your online visitors and customers are constantly turning to the Internet to research and gain information about a product or service, and your brand needs to be there to capture their attention.
Over a century before the concept of the World Wide Web came about, Elias St. Elmo Lewis developed the Purchase Funnel in 1898, which creates a general sales pathway for converting a prospect to a customer. Interestingly enough, the four key components that make up this Purchase Funnel--awareness, interest, desire, and action--still play an integral role in today's inbound marketing strategies.
Search Engine Optimization (SEO) has become one of the most popular buzzwords in the inbound marketing industry for a rightful reason: it's one of the most effective ways to organically drive traffic to your company's webpage through natural search. There's nothing new about SEO. It's been around for 13 years and will continue to be a useful inbound marketing tactic as long as companies focus on creating quality content that is relevant to its audience. Unfortunately, many businesses fail to execute this strategy by making these common SEO mistakes:
Whether you’re new to inbound marketing or already immersed like mad in content creation and lead generation, you’ve probably heard one word (one acronym, really) repeated over and over: SEO. “You gotta get your SEO in place,” people tell you.
Have you ever heard someone say, “I’ll just Yahoo that”? When you’re talking search engines, especially in the context of business, you’re talking Google. The Google search is the gold standard of the web-surfing environment, so the savvier you are on this engine, the better your results can be.