At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

Why Your Small Business Needs to Make SEO a Priority

Posted by Rick Lambert on Thu, Feb 28, 2019

Thanks to the Internet, over 80% of consumers now research business products and services online before making a purchase decision. Therefore, if your business doesn't have an online presence, chances are you may be missing out on opportunities to be considered when your ideal buyers are in the “buying window”. 

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Tags: small and medium businesses, local SEO, SEO, organic seo, IN2communications

Google's Possum Update - What it Means for Your Business

Posted by Rick Lambert on Wed, Oct 12, 2016

It goes without saying that where your business ranks when potential customers search for the products and services you sell is paramount to driving site traffic and sales revenue.

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Tags: SEO

The 5 Questions to Ask Potential Inbound Marketing Agencies

Posted by Rick Lambert on Wed, May 15, 2013

As online marketing becomes a necessity for businesses, there are a number of agencies with self-proclaimed "social media experts" on staff to outsource this aspect of your marketing efforts to. An experienced and reputable inbound marketing agency can help to ensure that online marketing for your business is implemented efficiently and strategically to drive more qualified traffic to your website. 

Of course, you shouldn't hire just anyone for the job, which is why we wanted to share some helpful tips to consider when hiring an inbound marketing agency courtesy of HubSpot:

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Tags: online marketing, search engine marketing, social media trends, Inbound marketing, SEO, SEM

The Must-Know 4 New SEO Trends

Posted by Rick Lambert on Thu, May 09, 2013

The SEO world is constantly changing to accommodate our increasingly digital world. While traditional inbound marketing tactics such as indexing, link building, and on-page content is incredibly effective today at driving qualified traffic, it's important to stay ahead of the next wave of SEO trends.

Search Engine Watch recently highlighted some areas where brands should focus on expanding their SEO efforts to be successful in the future. Some may refer to these areas of opportunity as "new school SEO," and we've shared a few of these areas for growth with you below:

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Tags: content based marketing, qualified leads, search engine optimization, local search, SEO

10 Tips to Quick Inbound Marketing Results Part 2 of 2

Posted by Rick Lambert on Tue, Apr 23, 2013

For most companies, implementing a marketing strategy is an exciting, promising time albeit a long road. However, with Inbound Marketing, we've provided 10 tips to marketing strategies that provide quick results. For the first five, refer to our blog 10 Tips to Quick Inbound Marketing Results

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Tags: digital marketing, A/B testing, Inbound marketing, call to action, SEO, SEM

Does Your SMB Need a Marketing Boost Without Breaking the Bank?

Posted by Rick Lambert on Mon, Nov 26, 2012

Umbrella marketing is no longer effective.

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Tags: Inbound marketing, small-medium sized business marketing, Social Media Marketing, SEO, smb marketing

Newsjacking Part 2: How to

Posted by Rick Lambert on Fri, Sep 21, 2012

Now that we're all well versed in Newsjacking, we've got great news: it is surprisingly easy. Luckily there's an easy to follow 6-step method to newsjack like a pro:

Easy Step #1: Create Alerts
The majority of the effort of being a newsjacker comes from having to regularly comb through news sources to find the gem you need. Our advice? Don't. Let Google and other networks do it or you. Utilize Google news alerts by creating alerts for specific keywords in your industry and other industries. If you're old school and like a challenge, then setup an RSS feed with the major news stations—since the big ones have the resources to get news first. If you want to be truly professional and stealthy, then use social media monitoring tools to come up with trending topics.

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Tags: content creation, viral marketing, Social Media Marketing, newsjacking, SEO, how to newsjack

The Death of SEO: an Inherent Fallacy

Posted by Rick Lambert on Thu, Aug 02, 2012

 Trying to follow the “death of SEO” debate is like trying to coherently understand an episode of Lost: at first you don't get it, then you think you get it but in the end you end up more confused then when you started. Damn you J. J. Abrams. And damn you Google for turning your updates into a melodramatic telenovela.

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Tags: online marketing, organic marketing, panda algorithm, Inbound marketing, SEO, organic seo, internet marketing, penguin algorithm

Have You Been Panda Smacked, AGAIN? Google's Panda Algorithm Gets Another Data Refresh

Posted by Rick Lambert on Tue, Jul 31, 2012

If you follow the Google grapevine, aka their Twitter feed (@google), then you've likely heard that ladst week they've released yet another data refresh to their Panda algorithm, an algorithm first released back in February 2011. The Google tweet announced that a “new data refresh of Panda starts rolling out tonight. ~1% of search results change enough to notice.”

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Tags: twitter, algorithm, SEO, website optimization, websites, google+, Panda

6 Website Must Haves To Start Generating Leads

Posted by Rick Lambert on Wed, Jul 18, 2012

How to convert your website into a sales and marketing machine

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Tags: blogging, online marketing, landing pages, search engine optimization, call to action buttons, content, Social Media Marketing, SEO, web 2.0

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