At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

10 Tips for Creating Awesome Marketing Content

Posted by Rick Lambert on Thu, Aug 30, 2012

If you're as tired as we are of boring marketing content on the internet as we are—join the club. We meet on Tuesdays.

Hopefully you're as motivated as the rest of the club members to spruce up the net with snazzier content—even if it still is marketing stuff. We pooled our knowledge and came up with 10 tips that will not only make your marketing content awesome—but actually readable!

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Tags: social media leads, Inbound marketing, generating leads, social media tools, SMM, Social Media Marketing

How to Convert Leads like a Pro using Landing Pages

Posted by Rick Lambert on Tue, Aug 21, 2012

Why do some pages get higher rankings than others? And why do top brands always rank the highest?

The simple answer, they have the money to pay for it. They pay large amounts of money to the pros to do a number of internet-marketing tasks for them—one of which is optimizing their landing pages. When landing pages are optimized by the pros they contain all the elements that are needed to attract Google's crawlers, refer traffic and eventually convert surfers into customers.

To help you optimize your landing page like a pro we've put together 11 tips and formed an easy-to-follow How-To:

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Tags: Landing page, convert leads, call to action, SMM, CTA, Social Media Marketing, Social Media Best Practices

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