Thanks to the Internet, consumers are more informed than ever before when making a purchase decision. The most successful salespeople understand that today's consumers have access to a wealth of information at their fingertips and are creating an online presence to meet prospective customers where they are: social media.
At the goal line
Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.
If your business has limited capital and manpower, social media can provide a cost-effective means for getting your message out to promote your brand with the right audience.
Many of us have certainly heard of social selling, but it’s frequently confused with social media marketing – both are aimed at increasing revenue, but they’re actually two different approaches.
Tags: social media engagement