At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

Why Salespeople Can't Afford to Not Have an Online Presence

Posted by Rick Lambert on Mon, May 28, 2018

Thanks to the Internet, consumers are more informed than ever before when making a purchase decision. The most successful salespeople understand that today's consumers have access to a wealth of information at their fingertips and are creating an online presence to meet prospective customers where they are: social media.  

Read More

Tags: social media goals, social media engagement, best practices for sales success, social media leads

Which Social Media Platform is Best for Your Business?

Posted by Rick Lambert on Tue, Apr 10, 2018

If your business has limited capital and manpower, social media can provide a cost-effective means for getting your message out to promote your brand with the right audience. 

Read More

Tags: social media goals, social media, social media engagement

What is Social Selling and Why You Should Be Doing It!

Posted by Rick Lambert on Fri, May 26, 2017

Many of us have certainly heard of social selling, but it’s frequently confused with social media marketing – both are aimed at increasing revenue, but they’re actually two different approaches.

Read More

Tags: social media engagement

Newsjacking Part 1: How to Make Your Content Go Viral

Posted by Rick Lambert on Tue, Sep 18, 2012
Read More

Tags: lead generating, search engine optimization, social media engagement, newsjacking, viral marketing content

How to Generate LinkedIn Leads in 10 Easy Steps

Posted by Rick Lambert on Mon, Aug 27, 2012
Read More

Tags: lead generation, qualified leads, linkedin apps, Social Media Marketing, social media engagement, linkedin, linkedin groups

Subscribe via E-mail

describe the image

Latest Posts

Posts by category

Stay Connected - Follow Us