At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

Why Salespeople Can't Afford to Not Have an Online Presence

Posted by Rick Lambert on Mon, May 28, 2018

Thanks to the Internet, consumers are more informed than ever before when making a purchase decision. The most successful salespeople understand that today's consumers have access to a wealth of information at their fingertips and are creating an online presence to meet prospective customers where they are: social media.  

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Tags: social media leads, social media engagement, best practices for sales success, social media goals

10 Tips for Creating Awesome Marketing Content

Posted by Rick Lambert on Thu, Aug 30, 2012

If you're as tired as we are of boring marketing content on the internet as we are—join the club. We meet on Tuesdays.

Hopefully you're as motivated as the rest of the club members to spruce up the net with snazzier content—even if it still is marketing stuff. We pooled our knowledge and came up with 10 tips that will not only make your marketing content awesome—but actually readable!

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Tags: social media leads, Inbound marketing, generating leads, social media tools, SMM, Social Media Marketing

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