At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

The Most Important Social Media Key Performance Indicators (KPI)

Posted by Rick Lambert on Thu, Jul 11, 2013

While the majority of companies have put in place some type of social media marketing strategy, few know how to accurately measure their return on investment (ROI). There are actually several key performance indicators (KPI) that your business can start using today to help determine how successful your social media efforts are, and you will be happy to hear that many of them are free.

ClickZ walks through several key performance indicators that will prove to be extremely beneficial to your business:

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Tags: digital marketing, Key Performance Indications, KPI, Social Media metrics

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