At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

Smart Strategies to Stand Out on LinkedIn

Posted by Rick Lambert on Thu, May 28, 2015

Often, when building a business all of your effort goes into making your company or employer stand out from the competition.  But equally important in the business world is keeping your persona front and centre. LinkedIn is an excellent way to promote yourself as a thought leader in your field. With over 175 million members and new members joining at the rate of one every two seconds, LinkedIn is an effective tool, if you understand how it works.

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Tags: social media tools, social networking, linkedin, linkedin groups

The Top 14 Most Influential Inbound Marketing Blogs

Posted by Rick Lambert on Tue, Mar 05, 2013

The premise of inbound marketing is this: rather than employing aggressive sales tactics, which may repel potential customers, strategies, are employed which make the customer come to you. Creating a visible presence on the web, and drawing customers to it by producing valuable content can accomplish this. For this purpose, blogs, podcasts, e-newsletters, SEO and social media marketing are highly effective, as more traditional marketing methods are becoming less effective.

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Tags: digital marketing, online marketing, Inbound marketing, social media tools, best practices

10 Tips for Creating Awesome Marketing Content

Posted by Rick Lambert on Thu, Aug 30, 2012

If you're as tired as we are of boring marketing content on the internet as we are—join the club. We meet on Tuesdays.

Hopefully you're as motivated as the rest of the club members to spruce up the net with snazzier content—even if it still is marketing stuff. We pooled our knowledge and came up with 10 tips that will not only make your marketing content awesome—but actually readable!

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Tags: social media leads, Inbound marketing, generating leads, social media tools, SMM, Social Media Marketing

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