At the goal line

Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

Buyer Personas - Why they are so important to creating great content

Posted by Rick Lambert on Wed, Nov 23, 2011

In recent weeks we have been working with several clients on developing their inbound marketing strategies. In working through our strategy discussions, the subject of content and content creation inevitably creates much debate. The cliche that "content is king" is as important as ever. However, before this item on the agenda can be explored in a meaningful way, the question of buyer personas needs to be addressed first. Understanding and developing buyer personas is critical in order to create this valuable content that speaks to your target audience(s). At first blush this may seem to be a straight forward exercise, since most companies/businesses and marketers already know their target customers - or do they?

Read More

Tags: personas, buyer personas, Inbound marketing, content, strategy

Subscribe via E-mail

describe the image

Latest Posts

Posts by category

Stay Connected - Follow Us