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Thoughts and opinions on sales, marketing, social media, digital content, technology and social business.

How to Use Social Listening to Enhance Your Brand

Posted by Rick Lambert on Tue, Jun 25, 2013

While many people think of social media as a powerful relationship-building tool as it provides brands with an additional opportunity to connect with consumers, it also allows brands to really listen to what their consumers want. Taking advantage of social listening is one of the most effective ways to boost sales and ROI as well as increase your brand's awareness. It's a powerful component of a business's social media marketing strategy that is all too often overlooked.

Probably the biggest reason why brands aren't listening to their consumers is that there is so much data and information floating around in online conversations that it can be difficult to capture it. While there are a number of free social media monitoring tools out there such as HootsuiteSocialMention, and Klout, to be most effective, you probably need to invest in technology that can actively listen to these conversations for the best results.

Establishing a social listening strategy can benefit nearly every department within your organization, and Search Engine Watch shares how:

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Tags: social listening, branding, toronto digital marketing, Social Media Marketing

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